Executive Summary
Rachel Watts serves as the Marketing Director at Gemporia Partnership, a prominent employee-owned company headquartered in Redditch, England. Recognized as a Global Retail Marketing Leader, Rachel brings robust, cross-sector experience and is based in Royal Leamington Spa, United Kingdom. Her academic background includes a degree from the University of Nottingham.
Professional Profile
Position & Leadership
- Title: Marketing Director
- Company: Gemporia Partnership
- Location: Royal Leamington Spa, England, United Kingdom
- LinkedIn: [Rachel Watts Digital](https://uk.linkedin.com/in/rachelwattsdigital)
- Professional Reputation: Global retail marketing leader with noted experience in multi-channel retail strategy, brand management, and omni-channel growth.
Rachel is part of a senior leadership team at Gemporia, collaborating closely with figures such as Simon Clare (Head of Engineering), Kati Elliott (Head of Beauty), Cherry Cavill (Head of Sales), and Donna Williams (Chief Financial Officer). As Marketing Director, Rachel is likely responsible for the strategy and execution of Gemporia's multi-brand marketing initiatives, digital transformation, and customer engagement across both television and online segments.
Company Overview: Gemporia Partnership
- Industry: Consumer Goods / Retail (Jewellery, Crafts, Lifestyle Goods)
- Ownership: Employee-owned
- Brands: Gemporia Ltd, JewelleryMaker, Sewing Street, Yarn Lane, Gem Collector
- Core Offering: Genuine gemstone jewellery and craft/lifestyle channels, leveraging television broadcasts and online sales.
- Mission Statement: Ethical, inspiring, and original products; committed to making beautiful, accessible jewellery while leaving a positive legacy for artisans and customers.
- Headcount: 240 employees
- Recent Employee Growth: 1% increase over the past year
- Estimated Annual Revenue: $66.3 million
- Revenue Per Employee: $276,100
- Headquarters: Redditch, England
- Digital Presence: www.gemporia.com | www.gemcollector.com | www.jewellerymaker.com | www.sewingstreet.com | www.yarnlane.com
Gemporia has moved beyond core jewellery into lifestyle and crafts, with a strong multi-channel distribution strategy including TV, social media, and direct ecommerce. The group supports an expanding digital footprint, offering both legacy and new products to an extensive customer base in the UK marketplace.
Market Position & Competitors
- Key Competitors: Dansons ($71.8M revenue, 260 employees), V’s Barbershop ($43.3M), Havenly ($151.4M), Harvest Group ($271.3M), among others operating in similar consumer/retail/lifestyle sectors.
- Gemporia compares favorably among other Redditch-based firms, with notable peers such as Marubeni-Komats and Carpet and Flooring.
Notable Market Trends:
Gemporia features regularly in industry market studies and reports pertaining to jewellery and crafts (Amazonite Earrings, Pearl Earrings, Iolite Necklace markets), positioning it alongside globally recognized brands such as Stauer and Tiffany.
Relevant Professional & Organizational Insights
- Rachel Watts is instrumental in Gemporia’s ongoing transition toward digital and multi-brand initiatives, with a significant focus on ethical sourcing, brand storytelling, and customer lifetime value.
- As Marketing Director, Rachel likely oversaw or contributed to Gemporia’s expansion into lifestyle and craft verticals, synchronized launches across multiple digital and TV platforms, and mindful integration of sustainability messaging.
- Her leadership is central during periods of category expansion, such as the incorporation of Sewing Street and Yarn Lane, and the growth of Gem Collector and Gemporia Lifestyle teams.
Strategic Implications
Given her pivotal role, Rachel Watts is a primary influencer for initiatives aimed at brand partnerships, digital transformation, customer engagement, retail technology adoption, and ethical marketing. Her background signals openness to collaborative ventures that enhance Gemporia’s brand equity, reach new customer segments, or drive innovation within omni-channel retail environments.
Contact Details
- Name: Rachel Watts
- Role: Marketing Director
- Company: Gemporia Partnership
- Location: Royal Leamington Spa, United Kingdom
- LinkedIn: [https://uk.linkedin.com/in/rachelwattsdigital](https://uk.linkedin.com/in/rachelwattsdigital)
Additional Notes
Rachel’s leadership at a time of growing digital sophistication and competitive market pressures in the UK jewellery and craft segment positions her as a key decision-maker for strategic marketing solutions, digital platforms, CRM, and customer experience technologies.
