Professional Summary

Professional Overview

Rachel Wyatt is an accomplished digital and customer experience executive with over 20 years of diverse industry experience. As the SVP, Head of Digital and Customer Experience at Signet Jewelers, she is responsible for driving the company's digital transformation and enhancing the overall customer journey.

Experience Summary

Current Role

In her current role at Signet Jewelers, Rachel leads a team of digital and customer experience professionals to develop and implement innovative strategies that optimize the brand's online presence and drive customer engagement. She has been instrumental in spearheading initiatives that have resulted in significant improvements in website performance, mobile app usage, and overall customer satisfaction.

Career Progression

Prior to joining Signet Jewelers, Rachel held various leadership positions at Citi, where she was responsible for overseeing the bank's digital wealth management, digital and customer experience, and digital identity access, protection, and profile management functions. She has also held marketing roles at American Express, where she contributed to the development and execution of successful campaigns that drove brand awareness and customer loyalty.

Academic Background

Rachel holds a Bachelor's degree from a reputable university, where she specialized in Business Administration with a focus on Marketing.

Areas of Expertise

Rachel's expertise spans digital transformation, customer experience design, data-driven decision making, and strategic leadership. She has a proven track record of leveraging emerging technologies and data analytics to enhance customer engagement and drive business growth.

Professional Impact

Throughout her career, Rachel has been recognized for her innovative approach to problem-solving and her ability to drive measurable results. She has been instrumental in the successful implementation of several high-profile digital initiatives that have positively impacted her organizations' bottom line and customer satisfaction metrics.

Conclusion

With her extensive experience, strong leadership skills, and deep industry knowledge, Rachel is well-positioned to continue driving digital innovation and enhancing the customer experience at Signet Jewelers. She is committed to staying at the forefront of industry trends and leveraging her expertise to help the company achieve its strategic objectives.