Rachelle Lynch

Professional Overview

Rachelle Lynch is an accomplished industry veteran with over a decade of experience leading sales and growth strategies for prominent consumer brands. As an Operating Partner at Amok Consumer Growth Fund, she leverages her deep expertise in the CPG industry to drive successful portfolio company transformations. Additionally, Rachelle is the Founder of Golden Thread CPG, a strategic advisory firm that partners with early-stage food and beverage brands to accelerate their go-to-market and scale their businesses.

Experience Summary

Current Roles

Operating Partner, Amok Consumer Growth Fund (2024-08-01 to Present)

• Responsible for overseeing the operational and strategic direction of portfolio companies, with a focus on sales, marketing, and commercial growth

• Provides hands-on guidance and mentorship to executive teams, helping them navigate complex industry challenges and unlock new avenues for growth

• Leverages extensive industry networks to facilitate strategic partnerships and drive transformational change within portfolio companies

Founder, Golden Thread CPG (2023-11-01 to Present)

• Launched a strategic advisory firm that partners with early-stage food and beverage brands to accelerate their go-to-market and scale their businesses

• Offers comprehensive guidance on sales strategy, channel expansion, marketing, and operational optimization to help clients achieve sustainable growth

Career Progression

Head of Sales, Magic Spoon (2022-03-01 to 2023-11-01)

• Drove significant revenue growth and market share expansion for the innovative cereal brand, leading the sales team to achieve record-breaking performance

• Spearheaded the development and execution of a comprehensive sales strategy, resulting in the brand's successful expansion into new retail channels and e-commerce

Chief Sales Officer, Mason Dixie Foods (2021-04-01 to 2022-03-01)

• Transformed the company's sales function, implementing a data-driven, customer-centric approach that enabled the brand to gain a stronger foothold in the highly competitive baked goods market

• Played a pivotal role in the brand's successful national expansion, securing distribution in prominent retail chains and e-commerce platforms

Vice President of Sales, Hu Products | Hu Kitchen (2020-04-01 to 2021-04-01)

• Led the sales team in driving significant growth and brand awareness for the innovative health-focused snack brand, resulting in expanded retail distribution and e-commerce presence

Academic Background

Rachelle holds a Bachelor of Science degree in Business Administration from the University of Arizona, where she graduated with honors.

Areas of Expertise

• CPG industry sales and commercial strategy

• Brand building and go-to-market execution

• Operational excellence and portfolio company transformation

• Strategic partnerships and business development

• Data-driven decision making and performance optimization

Professional Impact

• Spearheaded the successful turnaround and growth of several prominent CPG brands, driving double-digit revenue increases and market share gains

• Leveraged extensive industry networks to facilitate strategic partnerships that enabled portfolio companies to expand their reach and unlock new growth opportunities

• Recognized as a proven leader in the consumer products industry, with a track record of delivering transformative results for early-stage and established brands

Conclusion

With her extensive experience, industry expertise, and demonstrated track record of success, Rachelle Lynch is poised to continue driving transformative growth and value creation for both Amok Consumer Growth Fund and the early-stage brands she advises through Golden Thread CPG.