Rachelle Van Soest

Professional Summary

Professional Overview
Rachelle Van Soest is an accomplished marketing and consumer insights professional with over 20 years of experience driving business growth for leading brands. As the Founder and Chief Growth Officer of Whynomics, she leverages her deep expertise in consumer behavior, market research, and strategic planning to help organizations better understand and engage their target audiences.

Experience Summary

Current Role
As the Founder and Chief Growth Officer of Whynomics, Rachelle is responsible for spearheading the company's overall growth strategy and product development. She works closely with clients to uncover valuable consumer insights that inform impactful marketing campaigns and business decisions. Under her leadership, Whynomics has emerged as a trusted partner for organizations seeking to optimize their customer experience and drive sustainable growth.

Career Progression
Prior to founding Whynomics, Rachelle served as the Director of Consumer Insights at wmHarper, where she played a pivotal role in shaping the company's marketing and brand strategies. She previously held the position of Consumer Insights Specialist at Pulp Communications, where she honed her skills in market research and consumer behavior analysis. Earlier in her career, Rachelle worked as a Senior Strategic Planner at Eisner Communications, where she contributed to the development of award-winning integrated marketing campaigns.

Academic Background
Rachelle holds a Bachelor of Arts (B.A.) degree in Advertising from Drake University, where she graduated with distinction.

Areas of Expertise

• Consumer insights and market research

• Strategic planning and growth strategy

• Brand positioning and marketing strategy

• Omnichannel customer experience optimization

• Data-driven decision making and performance analysis

Professional Impact
During her tenure at wmHarper, Rachelle led the successful implementation of a comprehensive customer segmentation and persona development initiative that resulted in a 25% increase in campaign effectiveness and a 15% improvement in customer retention. At Pulp Communications, she spearheaded a groundbreaking study on the impact of social media influencers on consumer purchasing behavior, which was widely acclaimed within the industry.

Conclusion
With her exceptional blend of strategic vision, analytical expertise, and customer-centric approach, Rachelle Van Soest is a trusted advisor and innovative leader in the marketing and consumer insights industry. As the Founder and Chief Growth Officer of Whynomics, she is dedicated to empowering organizations to make informed, data-driven decisions that drive sustainable growth and enhance the overall customer experience.