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Rachna Thakur

Rachna Thakur


Marketing Manager



Professional Overview
Rachna Thakur is an experienced Marketing Manager with a strong background in digital marketing, ecommerce, and marketing acquisition strategies. She specializes in driving customer engagement, optimizing marketing campaigns, and leveraging data-driven insights to deliver measurable business impact.

Experience Summary

Current Role
As the Marketing Manager at Cloudfy, Rachna is responsible for developing and executing comprehensive marketing plans to support the company's growth initiatives. She oversees the end-to-end marketing lifecycle, including content creation, demand generation, email marketing, social media, and digital advertising. Rachna's strategic approach and data-driven decision-making have contributed to significant increases in website traffic, lead generation, and customer conversions.

Career Progression
Prior to her current role, Rachna served as the Digital Marketing Acquisition Manager at Macfarlane Packaging, where she successfully grew the company's customer base through innovative digital marketing campaigns. Before that, she held the position of Ecommerce Marketing Manager at Hifix Hi Fi Excellence Ltd, where she was instrumental in optimizing the company's online presence and driving e-commerce sales. Rachna's earlier career included a stint as a self-employed Digital Marketing Consultant, where she honed her expertise in crafting tailored marketing solutions for clients.

Academic Background
Rachna holds a Bachelor's degree in Business Administration from the University of Warwick, with a focus on Marketing and Digital Transformation.

Areas of Expertise
  • Digital marketing strategy and execution

  • Ecommerce optimization and customer acquisition

  • Content creation and social media management

  • Data analysis and performance reporting

  • Marketing campaign planning and implementation

  • Collaboration with cross-functional teams


Professional Impact
During her time at Macfarlane Packaging, Rachna implemented a comprehensive digital marketing strategy that resulted in a 25% increase in website traffic and a 20% uplift in lead generation. As the Ecommerce Marketing Manager at Hifix Hi Fi Excellence Ltd, she spearheaded the optimization of the company's online shopping experience, leading to a 15% growth in online sales.

Conclusion
With her proven track record of driving successful marketing initiatives, Rachna Thakur is a versatile and highly capable marketing professional. She is passionate about leveraging data-driven insights to create innovative and effective marketing strategies that drive tangible business results. Rachna's expertise and strategic mindset make her a valuable asset to any organization seeking to enhance its marketing efforts and accelerate growth.