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Rachna Thakur

Rachna Thakur


Marketing Manager



Professional Overview
Rachna Thakur is a seasoned marketing professional with extensive experience in driving digital marketing strategies and improving customer acquisition for leading organizations across the ecommerce and packaging industries. As a Marketing Manager, she leverages her expertise in data-driven marketing, content creation, and campaign optimization to deliver measurable results and elevate brand visibility.

Experience Summary

Current Role


Marketing Manager, Cloudfy (2022-10-01 to Present)
  • Responsible for developing and executing comprehensive digital marketing campaigns to support the growth of Cloudfy's ecommerce platform

  • Oversee the creation and distribution of engaging content across multiple channels, including social media, email, and the company website

  • Analyze customer data and market trends to optimize marketing strategies and improve lead generation

  • Collaborate with cross-functional teams to align marketing initiatives with the overall business objectives


Career Progression


Caregiving, Career Break (2022-05-01 to 2022-10-01)
Digital Marketing Acquisition Manager, Macfarlane Packaging (2021-08-01 to 2022-04-01)
  • Developed and implemented effective digital marketing strategies to drive customer acquisition for the leading packaging solutions provider

  • Leveraged data-driven insights to optimize marketing campaigns and improve return on investment

  • Collaborated with the sales team to align marketing efforts and enhance the customer experience


Ecommerce Marketing Manager, Hifix Hi Fi Excellence Ltd (2018-03-01 to 2021-05-01)
  • Managed the company's digital marketing initiatives, including website optimization, content creation, and social media campaigns

  • Spearheaded the implementation of a comprehensive email marketing strategy to nurture leads and improve customer retention

  • Analyzed customer data and market trends to inform strategic decision-making and drive continuous improvement


Digital Marketing Consultant, Self-employed (2013-01-01 to 2018-03-01)
  • Provided strategic consulting services to help small and medium-sized businesses develop and execute effective digital marketing strategies

  • Assisted clients in leveraging various digital marketing channels, including SEO, social media, and content marketing, to achieve their business goals


Education
  • Bachelor of Business Administration, University of Warwick


Areas of Expertise
  • Digital marketing strategy and execution

  • Content creation and optimization

  • Data-driven marketing and campaign analysis

  • Ecommerce marketing and customer acquisition

  • Effective collaboration with cross-functional teams


Professional Impact
  • Consistently achieved double-digit year-over-year growth in customer acquisition and engagement for previous employers

  • Recognized for innovative digital marketing initiatives that enhanced brand visibility and improved customer loyalty

  • Actively involved in industry events and conferences, sharing insights and best practices with peers


Conclusion
With a proven track record of driving successful digital marketing campaigns and a deep understanding of the ecommerce and packaging industries, Rachna Thakur is poised to make a significant impact as the Marketing Manager at Cloudfy. Her strategic mindset, data-driven approach, and strong collaboration skills make her a valuable asset in propelling the company's growth and solidifying its position as a leading ecommerce platform provider.