Rado Nikolov
Chief Marketing Officer & Executive Vice President
New York, New York, United States
Professional Overview
Rado Nikolov is an experienced marketing and product management executive with a proven track record of driving growth and innovation in the technology industry. As the Chief Marketing Officer and Executive Vice President at CAST, he is responsible for leading the company's global marketing strategy, enhancing brand visibility, and aligning product offerings with customer needs.
Experience Summary
Current Role
As the CMO and EVP at CAST, Rado oversees all aspects of the company's marketing function, including brand management, digital marketing, content creation, and demand generation. He works closely with the product and sales teams to develop integrated marketing campaigns that effectively communicate CAST's value proposition and drive customer acquisition. Under his leadership, CAST has seen a significant increase in market share and brand recognition within the enterprise software space.
Prior to his current role, Rado served as the CMO and VP of Product Management and Design for the Watson Talent & Collaboration division at IBM. In this position, he was instrumental in shaping the company's AI-powered talent management and collaboration solutions, leading cross-functional teams to deliver innovative products that met the evolving needs of enterprise customers.
Career Progression
Rado's career began as a Project Manager and Team Leader at MDA, where he gained valuable experience in project management and systems consulting. He later joined the Centre for Systems Science at Simon Fraser University as a Systems Consultant, leveraging his expertise in data analysis and problem-solving to support research initiatives.
Academic Background
Rado holds a Master's degree in Computer Science from Simon Fraser University, where he specialized in artificial intelligence and machine learning. His academic achievements and research contributions have earned him recognition within the technology community.
Areas of Expertise
- Strategic marketing and brand management
- Product management and user experience design
- Enterprise software development and implementation
- Artificial intelligence and machine learning
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Rado has demonstrated a keen ability to translate complex technical concepts into compelling marketing narratives and customer-centric solutions. His work at IBM and CAST has earned him industry recognition, with several of the products he has overseen receiving accolades for innovation and customer impact.
Conclusion
Rado Nikolov's extensive experience in marketing, product management, and technology leadership positions him as a valuable asset to CAST and the broader technology industry. With his strategic vision, analytical mindset, and strong collaborative skills, he is well-equipped to drive continued growth and success for the company and its customers.
