Professional Overview
Rafael Parras is a seasoned business development executive with over 20 years of experience driving growth and revenue for leading technology and media companies. As the current Vice President of Business Development at PM Connect, he leverages his extensive expertise in marketing, strategic partnerships, and international expansion to spearhead new business opportunities and strengthen the company's global footprint.
Experience Summary
Current Role
As the VP of Business Development at PM Connect since 2022, Rafael is responsible for identifying and securing strategic partnerships, expanding the company's presence in new markets, and implementing innovative customer acquisition and retention strategies. Under his leadership, the business development team has achieved significant wins, including the successful launch of several high-profile international partnerships and the implementation of data-driven marketing initiatives that have contributed to the company's continued growth.
Career Progression
Prior to joining PM Connect, Rafael held various business development and marketing roles, including Director of Business Development and Marketing at Upify, where he was instrumental in driving the company's international expansion and overseeing a diverse portfolio of successful marketing campaigns. He has also worked as a Marketing and Business Development Consultant, providing strategic advisory services to clients across multiple industries.
Earlier in his career, Rafael gained valuable experience in the technology and media sectors, serving as a Marketing Manager at Red Stallion Interactive LLC and holding territory management roles at Connect2Media, where he was responsible for driving sales and business development in Spain, Portugal, and the MENA region.
Academic Background
Rafael holds a Bachelor's degree in Business Administration from the University of Madrid, where he graduated with honors.
Areas of Expertise
- Business development and strategic partnerships
- International market expansion and growth strategies
- Marketing and digital transformation
- Customer acquisition and retention
- Data-driven decision making and analytics
Professional Impact
Throughout his career, Rafael has consistently demonstrated his ability to drive tangible business results. At Upify, he led the company's successful expansion into new international markets, securing several high-value partnerships that contributed to a 28% increase in revenue over a three-year period. As a Marketing and Business Development Consultant, he has helped numerous clients optimize their marketing strategies, resulting in an average 19% increase in lead generation and a 22% improvement in customer engagement.
Conclusion
With his extensive experience, proven track record of success, and deep industry expertise, Rafael Parras is poised to continue making a significant impact in his role as VP of Business Development at PM Connect. His strategic vision, data-driven approach, and collaborative leadership style make him a valuable asset in driving the company's growth and maintaining its competitive edge in the rapidly evolving technology and media landscape.
