Rafaela Gomes

Marketing Analyst with Expertise in Fashion and Retail

Professional Overview

Rafaela Gomes is a skilled Marketing Analyst with a strong background in the fashion and retail industry. In her current role, she leverages her expertise in marketing strategy, data analysis, and campaign management to drive growth and engagement for 7 For All Mankind, a leading denim brand.

Experience Summary

Current Role

Marketing Analyst, 7 For All Mankind (2022 - Present)

• Develop and implement targeted marketing campaigns to increase brand awareness and customer acquisition

• Analyze customer data and market trends to identify opportunities for new product launches and marketing initiatives

• Collaborate cross-functionally with the design, sales, and e-commerce teams to align marketing efforts with broader business objectives

• Measure and report on the performance of marketing activities, using data-driven insights to optimize campaigns and improve ROI

Career Progression

Assistant Marketing Manager, 7 For All Mankind (2021 - 2022)

• Supported the execution of marketing campaigns, including content creation, media planning, and budgeting

• Assisted in the development of the brand's digital marketing strategy, contributing to the growth of its social media presence and e-commerce channels

• Tracked and reported on marketing metrics, providing recommendations for process improvements and optimization

Style Assistant, Royal Tecidos (2020 - 2021)

• Collaborated with the design team to research and develop new textile patterns and color palettes for the brand's collection

• Provided support in the planning and coordination of fashion shows and other brand events

Pattern Assistant, BIA WONG (2020)

• Contributed to the development of technical specifications and pattern grading for the brand's clothing line

• Assisted in the sample-making process, ensuring garments adhered to quality standards

Administrative Assistant, Self-employed (2017 - 2018)

• Managed various administrative tasks, including procurement, inventory control, and data entry

Academic Background

Rafaela holds a Bachelor's degree in Fashion Design from the University of São Paulo, where she graduated with honors.

Areas of Expertise

• Marketing strategy and campaign management

• Data analysis and performance reporting

• Fashion trend research and product development

• Cross-functional collaboration and project coordination

• Proficient in Adobe Creative Suite, Google Analytics, and customer relationship management (CRM) tools

Professional Impact

• Played a key role in the successful launch of 7 For All Mankind's spring 2023 denim collection, which contributed to a 15% increase in online sales

• Implemented a social media marketing strategy that led to a 20% growth in the brand's Instagram following and a 25% increase in engagement rates

• Collaborated with the design team to create a new line of sustainable denim products, which were well-received by customers and contributed to the brand's commitment to environmental responsibility

Conclusion

With her diverse experience in the fashion and retail industry, Rafaela Gomes is a versatile marketing professional who excels at leveraging data-driven insights to drive business growth and brand innovation. Her strong analytical skills, creative problem-solving abilities, and cross-functional expertise make her a valuable asset to any organization in the fashion and consumer goods sectors.