Rafaella Leitao

Senior Data Analyst, Marketing Analytics

Professional Overview
Rafaella Leitao is a seasoned data analytics professional with extensive experience in driving strategic insights and impactful business decisions. As a Senior Data Analyst in the Marketing Analytics team at The Home Depot, she leverages her expertise in data analysis, campaign optimization, and cross-functional collaboration to support the organization's data-driven marketing initiatives.

Experience Summary

Current Role
As a Senior Data Analyst at The Home Depot, Rafaella is responsible for analyzing marketing campaign performance, identifying trends and opportunities, and delivering actionable recommendations to drive customer engagement and revenue growth. She collaborates closely with marketing and product teams to translate complex data into clear, impactful insights that inform strategic decision-making. Rafaella's contributions have led to a 15% increase in campaign conversion rates and a 12% uplift in customer lifetime value.

Career Progression
Prior to her current role, Rafaella held various store management positions at leading retail organizations, including The Home Depot and Toys R Us. In these roles, she honed her skills in operational efficiency, customer service, and team leadership, gaining valuable insights into the retail industry. Rafaella's ability to thrive in fast-paced, dynamic environments and her commitment to data-driven decision-making have been instrumental in her career progression.

Academic Background
Rafaella holds a Bachelor of Science in Business Administration from the University of Texas at Austin, where she graduated with magna cum laude honors. She is also a certified Google Analytics and Tableau Desktop Specialist, further strengthening her technical capabilities in data analysis and visualization.

Areas of Expertise

• Marketing analytics and campaign optimization

• Retail operations and customer experience

• Data-driven decision-making and strategic insights

• Cross-functional collaboration and stakeholder management

• Advanced proficiency in SQL, Python, and data visualization tools

Professional Impact
Throughout her career, Rafaella has demonstrated a track record of driving impactful business initiatives. As a Senior Data Analyst, she has implemented data-driven strategies that have led to a 20% increase in digital marketing campaign effectiveness and a 30% reduction in customer churn. Rafaella's thought leadership and industry expertise have also been recognized, as she has been invited to speak at several marketing analytics conferences and industry events.

Conclusion
With her unique blend of retail experience and data analytics expertise, Rafaella Leitao is a valuable asset to The Home Depot's marketing team. Her ability to translate complex data into actionable insights, coupled with her strong leadership and communication skills, make her a trusted partner in driving the company's data-driven marketing initiatives forward.