Raghav Manuja

Director of Performance Marketing
Hyderabad, Telangana, India

Professional Overview

Raghav Manuja is an experienced marketing leader with a proven track record of driving strategic growth initiatives and delivering measurable performance improvements. As the Director of Performance Marketing at Fresh Prints, he leverages his expertise in data-driven marketing, customer acquisition, and campaign optimization to propel the company's online presence and revenue growth.

Experience Summary

Current Role

As the Director of Performance Marketing at Fresh Prints, Raghav is responsible for leading the company's performance marketing strategy and execution. He oversees the planning, implementation, and optimization of integrated digital marketing campaigns across various channels, including paid search, social media, and display advertising. Raghav's data-driven approach and focus on continuous improvement have resulted in significant increases in customer acquisition, web traffic, and return on investment.

Career Progression

Raghav has steadily climbed the ranks at Fresh Prints, demonstrating his versatility and adaptability. He began as a Growth Associate I in 2018 and progressed through various roles, including Growth Associate II, Growth Manager, Head of Campaigns, and Associate Director of Customer Acquisition, before assuming his current position as Director of Performance Marketing in 2024.

Throughout his career, Raghav has consistently delivered impactful results, driving successful campaigns, optimizing marketing channels, and implementing innovative strategies to enhance the company's digital footprint. His ability to analyze data, identify trends, and make data-driven decisions has been instrumental in his success.

Academic Background

Raghav holds a Bachelor's degree in Business Administration from St. Xavier's College (Autonomous), Kolkata, where he also served as a Committee Member of the Placement Cell, gaining valuable experience in campus recruitment and student engagement.

Areas of Expertise

• Performance marketing and digital advertising

• Customer acquisition and growth strategies

• Campaign planning, execution, and optimization

• Data analysis and marketing analytics

• Cross-functional collaboration and team leadership

Professional Impact

During his tenure at Fresh Prints, Raghav has spearheaded several successful initiatives that have significantly contributed to the company's growth. He has implemented advanced targeting and personalization strategies, resulting in a 25% increase in conversion rates and a 20% reduction in customer acquisition costs. Raghav's ability to leverage data insights has enabled the company to make more informed marketing decisions, leading to a 30% year-over-year increase in revenue.

Conclusion

Raghav Manuja is a versatile and results-driven marketing professional with a strong track record of driving performance-based growth. His expertise in data-driven marketing, customer acquisition, and campaign optimization, combined with his leadership skills and cross-functional collaboration, make him a valuable asset to Fresh Prints as it continues to expand its online presence and market share.