Rahma Abid

Visionary CEO and Marketing Strategist Driving Innovative Business Solutions

Professional Overview
Rahma Abid is a dynamic and accomplished entrepreneur with a proven track record of success in the marketing and business development domains. As the CEO and Founder of Shape, she leverages her extensive expertise to spearhead innovative strategies and initiatives that propel organizations to new heights. Rahma's versatile skillset, combined with her deep industry knowledge, makes her a formidable leader in the Tunisian business landscape.

Experience Summary

Current Roles
CEO & Founder, Shape (2021-09-01 to Present)

• Oversees the strategic direction and day-to-day operations of the company, ensuring efficient and effective delivery of cutting-edge marketing solutions

• Leads a team of talented professionals in developing and implementing innovative marketing campaigns that drive measurable results for clients

• Fosters a collaborative and innovative work culture, empowering employees to contribute to the company's growth and success

Co-Founder & Chief Marketing Officer, Millim (2024-06-01 to Present)

• Responsible for developing and executing the company's comprehensive marketing strategy, aligning it with the overall business objectives

• Leverages data-driven insights to optimize marketing initiatives and maximize brand visibility and customer engagement

• Collaborates with the cross-functional team to ensure seamless coordination and the delivery of exceptional customer experiences

Career Progression
Rahma's professional journey has been marked by a diverse range of experiences, each contributing to her holistic development as a marketing and business leader. Prior to her current roles, she held positions such as Enseignante professionnel at ESPIMA | Université Privée de Business et Marketing en Tunisie, Founder & Senior Brand Strategist at Alma Agency, and Marketing Mentor at Founder Institute Tunisia. These roles allowed her to hone her expertise in strategic brand management, digital marketing, and mentoring aspiring entrepreneurs.

Academic Background
Rahma holds a strong academic foundation, having completed her education in Tunisia. Her dedication to lifelong learning and professional development has enabled her to stay at the forefront of industry trends and best practices.

Areas of Expertise

• Strategic brand management and positioning

• Integrated marketing communications

• Digital marketing and social media optimization

• Business development and growth strategy

• Entrepreneurship and mentorship

Professional Impact
Rahma's impact on the Tunisian business landscape is evidenced by her successful track record in driving innovative marketing solutions and empowering entrepreneurs. Her contributions as a Marketing Mentor at Founder Institute Tunisia have played a pivotal role in nurturing the next generation of business leaders. Additionally, her work as the Founder & Senior Brand Strategist at Alma Agency has helped numerous clients strengthen their brand identity and achieve their marketing objectives.

Conclusion
Rahma Abid's career trajectory is marked by a relentless pursuit of excellence, a deep passion for marketing and entrepreneurship, and a commitment to driving positive change. As the visionary CEO and Founder of Shape, and the Co-Founder & Chief Marketing Officer of Millim, she continues to push the boundaries of innovation, inspiring her teams and clients to reach new heights of success.