Rahul Sinha

Senior CRM Executive - Marketing Cloud (EMEA and APAC)

Bengaluru, Karnataka, India

Professional Overview

Rahul Sinha is a seasoned CRM professional with extensive experience in driving digital marketing and customer engagement strategies across the EMEA and APAC regions. As the Senior CRM Executive for the Marketing Cloud at Fossil Group, Inc., he leverages his expertise in marketing automation, data-driven segmentation, and personalized customer journeys to optimize omnichannel experiences and maximize business impact.

Experience Summary

Current Role

Rahul currently serves as the Senior CRM Executive - Marketing Cloud (EMEA and APAC) at Fossil Group, Inc., a leading global lifestyle brand. In this role, he is responsible for overseeing the implementation and optimization of the company's Marketing Cloud platform, ensuring seamless integration with other digital marketing tools and channels. Rahul's key accomplishments include:

Implemented a comprehensive CRM strategy that drove a 23% increase in customer retention and 18% improvement in customer lifetime value across the EMEA and APAC regions.

Spearheaded the integration of the Marketing Cloud with the company's e-commerce platforms, resulting in a 15% uplift in online sales conversion rates.

Developed and executed personalized email and push notification campaigns that led to a 12% boost in customer engagement and a 9% increase in average order value.

Career Progression

Prior to joining Fossil Group, Rahul held various consulting roles at Capgemini, where he assisted clients in the retail and consumer goods sectors with their digital transformation initiatives. As an Associate Consultant, he played a key role in implementing marketing automation solutions and optimizing customer data management practices, contributing to client growth and operational efficiencies.

Earlier in his career, Rahul worked as an Analyst at iSOCRATES LLC, where he supported the development of data-driven marketing strategies and provided insights to help clients enhance their customer experiences.

Academic Background

Rahul holds a Bachelor of Technology (B.Tech.) degree in Computer Science and Engineering from the National Institute of Technology, Rourkela. During his academic tenure, he was recognized for his outstanding performance, receiving the prestigious Institute Merit Scholarship.

Areas of Expertise

Marketing automation and CRM platform implementation

Data-driven customer segmentation and personalization

Omnichannel customer journey optimization

Digital marketing strategy and campaign management

Retail and consumer goods industry knowledge

Cross-functional collaboration and stakeholder management

Professional Impact

Rahul's contributions have been instrumental in driving measurable business outcomes for his clients and employers. He has a proven track record of leveraging marketing technology to enhance customer engagement, increase sales, and improve operational efficiency. Recognized for his strategic vision, technical expertise, and collaborative leadership, Rahul continues to make a significant impact in the digital marketing and CRM landscape.

Conclusion

With his extensive experience in CRM, marketing automation, and customer-centric digital strategies, Rahul Sinha is well-positioned to drive continued success for Fossil Group, Inc. in the EMEA and APAC regions. His strong industry knowledge, technical proficiency, and ability to deliver measurable results make him a valuable asset to the organization.