Professional Summary

Professional Overview

Raissa Freire is a seasoned Product Owner with a strong background in the financial technology industry. She brings a unique blend of analytical expertise, product management acumen, and a deep understanding of digital transformation. Raissa's focus is on delivering innovative digital products that enhance user experiences and drive business growth.

Experience Summary

Current Role

As the Product Owner at Digio, Raissa is responsible for defining the product vision, prioritizing the roadmap, and collaborating cross-functionally to ensure seamless product development and deployment. She leverages her analytical skills and customer-centric approach to identify market opportunities, gather user insights, and translate them into actionable product requirements.

Career Progression

Prior to her current role, Raissa held various positions within the Itaú Unibanco ecosystem. As a Digital Product Analyst, she contributed to the optimization of digital banking platforms, driving enhancements to user interfaces and enhancing the overall customer experience. Her earlier experience as a Fraud Analyst provided her with a deep understanding of risk management and the importance of data-driven decision-making in the financial sector.

Academic Background

Raissa holds a Bachelor's degree in Business Administration from the University of São Paulo, where she graduated with distinction. Her academic pursuits have equipped her with a strong foundation in business strategy, data analysis, and project management.

Areas of Expertise

• Product management and roadmap development

• User experience design and optimization

• Data-driven decision making and analytics

• Cross-functional collaboration and stakeholder management

• Agile project management and SCRUM methodologies

• Financial technology and digital transformation

Professional Impact

During her tenure at Digio, Raissa has spearheaded the launch of a new digital banking platform, which has resulted in a 20% increase in customer acquisition and a 15% improvement in user satisfaction. Her ability to bridge the gap between business objectives and technical requirements has been instrumental in driving the company's digital transformation initiatives.

Conclusion

Raissa Freire's proven track record in product management, coupled with her deep expertise in the financial technology industry, makes her a valuable asset to any organization seeking to deliver innovative digital solutions. Her commitment to customer-centricity, data-driven decision-making, and cross-functional collaboration position her as a leader in the field of product ownership.