Rajdev Narula

Chief Executive Officer (CEO) | Bangkok, Thailand

Professional Overview

Rajdev Narula is an accomplished executive with over two decades of experience leading multinational organizations in the consumer packaged goods, lighting, and technology industries. As the Chief Executive Officer of Malee Group, he is responsible for driving the company's overall strategy, operations, and market expansion efforts across Southeast Asia. Additionally, Rajdev holds concurrent leadership roles at FrieslandCampina, Philips Lighting, HP, and Philips, where he oversees key marketing and business development initiatives in the region.

Experience Summary

Current Role

As the Chief Executive Officer of Malee Group, Rajdev is tasked with overseeing the company's strategic direction, business operations, and market growth initiatives across Thailand and the broader Indochina region. Under his leadership, Malee Group has strengthened its position as a leading producer and distributor of high-quality food and beverage products, expanding its reach and portfolio to cater to evolving consumer preferences.

Career Progression

Prior to his current role, Rajdev held senior marketing and business development positions at several multinational corporations. As the Head of Marketing for Family Nutrition & Food Service at FrieslandCampina, he was responsible for driving brand strategy and go-to-market initiatives across Thailand and Indochina. Earlier in his career, Rajdev served as the Senior Director of Marketing (B2B & B2C) for Philips Lighting's ASEAN and Pacific operations, where he spearheaded the company's digital transformation and product innovation efforts. He has also held leadership roles at HP and Philips, where he led the marketing and sales strategies for the companies' printing and lighting divisions in the Asia Pacific and European markets.

Academic Background

Rajdev holds a Bachelor's degree in Business Administration from the University of Delhi, where he graduated with distinction. He has also completed executive education programs at prestigious institutions, including the Harvard Business School and the INSEAD Business School.

Areas of Expertise

• Strategic leadership and executive management

• Consumer marketing and brand management

• Digital transformation and product innovation

• Sales and go-to-market strategy

• Supply chain optimization and operational efficiency

Professional Impact

Throughout his career, Rajdev has demonstrated a track record of driving sustainable growth and profitability for the organizations he has led. Under his stewardship, Malee Group has expanded its product portfolio, strengthened its distribution network, and enhanced its market share in the highly competitive Southeast Asian food and beverage industry. Rajdev's expertise in marketing, innovation, and operational excellence has enabled him to consistently deliver measurable results and drive positive impact for his employers and the communities they serve.

Conclusion

Rajdev Narula is a seasoned executive with a proven ability to lead multinational organizations in the consumer packaged goods, lighting, and technology sectors. With his strategic vision, marketing acumen, and operational expertise, he is poised to continue driving Malee Group's growth and market leadership in the Indochina region.