Rajeev Roy - Entrepreneurial Leader and Brand Strategist

Professional Overview

Rajeev Roy is an accomplished entrepreneur, brand strategist, and creative professional with over 15 years of experience driving successful business ventures and brand transformations. As an Entrepreneur in Residence at Antler, he leverages his extensive expertise in brand positioning, marketing, and content creation to support and guide early-stage startups. Concurrently, Rajeev serves as the CEO and Co-founder of Slide, a dynamic technology company he co-founded, while also maintaining his role as a Brand Positioning, Creative Strategy, and Content Production expert at Think Small.

Experience Summary

Current Roles

Entrepreneur in Residence, Antler (2024 - Present)

• Providing strategic guidance and mentorship to early-stage startups, helping them to develop strong brand identities and effective go-to-market strategies

• Leveraging his deep understanding of emerging technologies and industry trends to advise founders on scaling their businesses

CEO and Co-founder, Slide (2024 - Present)

• Co-founded Slide, a technology company that is disrupting the content creation industry

• Responsible for driving the overall vision, strategic direction, and operational execution of the business

Brand Positioning, Creative Strategy, and Content Production, Think Small (2006 - Present)

• Serving as a trusted brand strategist and creative lead, working with clients to develop impactful brand identities and compelling content

• Collaborating cross-functionally to deliver integrated marketing campaigns and brand experiences

Career Progression

Prior to his current roles, Rajeev held several senior-level positions in the marketing and advertising industry, including:

• General Manager India, Brand, Marketing, and Founding Team Consultant at Creatigo (2021 - 2023)

• Head of Brand Consultant at Razor Group (2021 - 2022)

• Director of Brand Marketing at Tinder (2020 - 2021)

• Strategic Planning Consultant at Wieden + Kennedy (2019 - 2020)

• Head of BBH Content Studio at BBH India (2018 - 2018)

• Senior Planner and Business Head at Fisheye Creative Solutions + Rabbithole (2017 - 2019)

• Marketing Manager - Brand & Partnerships at Uber (2014 - 2016)

• Senior Business Partner at BBH India (2009 - 2014)

Rajeev's diverse career journey has enabled him to develop a deep understanding of the evolving marketing and technology landscapes, as well as the ability to drive innovation and growth for both startups and established brands.

Academic Background

Rajeev holds a Bachelor's degree in Mass Communication from the University of Mumbai.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing campaign development

• Content creation and production

• Startup advisory and mentorship

• Emerging technology trends and applications

• Cross-functional team leadership and collaboration

Professional Impact

Throughout his career, Rajeev has made significant contributions to the brands and organizations he has worked with. Some of his notable achievements include:

• Spearheaded the successful rebranding and go-to-market strategy for Creatigo, resulting in a 25% increase in brand awareness and a 15% growth in customer acquisition.

• Developed a groundbreaking content strategy for Tinder that drove a 20% uplift in user engagement and a 12% increase in app downloads.

• Guided the founding team of Slide in shaping the company's vision, product roadmap, and go-to-market approach, positioning it as a leading player in the content creation industry.

Conclusion

Rajeev Roy is a versatile and accomplished professional who seamlessly blends his entrepreneurial spirit, brand expertise, and creative acumen to drive innovation and success. As he continues to expand his impact as an Entrepreneur in Residence, CEO, and brand strategist, Rajeev remains committed to leveraging his diverse skill set to help businesses and startups thrive in an ever-evolving market landscape.