Rakesh Mishra

Sr. Vice President Marketing & Digital

Professional Overview
Rakesh Mishra is an accomplished marketing and digital leader with over 25 years of experience driving strategic initiatives and delivering transformative results for leading consumer brands. As the Sr. Vice President of Marketing & Digital at Target, he oversees the company's omni-channel marketing strategy, spearheading data-driven campaigns that enhance brand engagement and drive profitable growth.

Experience Summary

Current Role
In his current role, Rakesh is responsible for developing and executing Target's comprehensive marketing and digital roadmap. He leads a team of talented marketing professionals to deliver impactful campaigns that resonate with the brand's diverse customer base. Under his guidance, the company has achieved significant increases in customer acquisition, loyalty, and lifetime value.

Career Progression
Prior to his current position, Rakesh served as the Vice President of Marketing at Target, where he was instrumental in driving the organization's transition towards a more digitally-focused, data-driven marketing approach. He also held the role of Senior Director, leading the team responsible for developing and implementing innovative marketing strategies.

Earlier in his career, Rakesh held various marketing leadership positions at Roundel and Kohinoor Foods Limited, where he demonstrated his ability to drive business growth, build strong brand equity, and leverage emerging digital technologies to enhance customer engagement.

Academic Background
Rakesh holds a Master's degree in Business Administration from the prestigious Indian Institute of Management, Ahmedabad, where he specialized in Marketing and Communications.

Areas of Expertise

• Omni-channel marketing strategy and execution

• Digital transformation and innovation

• Data-driven customer insights and segmentation

• Brand building and reputation management

• Cross-functional leadership and team development

Professional Impact
Under Rakesh's leadership, Target has experienced a significant increase in digital engagement, with a 30% year-over-year growth in online sales. He has spearheaded the implementation of personalized recommendation engines and predictive analytics to deliver highly targeted, relevant content to customers, resulting in a 25% improvement in customer lifetime value.

Rakesh's industry contributions extend beyond his role at Target, as he actively participates in industry forums and conferences, sharing his expertise and insights on the evolving landscape of marketing and digital technology.

Conclusion
With his exceptional track record of driving strategic marketing initiatives and delivering measurable business impact, Rakesh Mishra is a seasoned marketing and digital executive poised to continue his success in shaping Target's future and making a lasting impact on the industry.