Rakshit Manage

PPC Marketing Lead

Professional Overview
Rakshit Manage is an experienced PPC Marketing Lead with a proven track record of driving effective digital advertising campaigns and optimizing marketing performance. With expertise across paid search, social media advertising, and programmatic platforms, he specializes in leveraging data-driven insights to deliver exceptional results for his clients.

Experience Summary

Current Role
As the PPC Marketing Lead at Aeropost, Rakshit is responsible for managing all paid media initiatives, including strategy development, campaign execution, and performance analysis. He collaborates closely with cross-functional teams to ensure the alignment of marketing objectives with overall business goals. Under his leadership, Aeropost has seen a significant increase in customer acquisition and a substantial improvement in return on advertising spend.

Career Progression
Prior to his current role, Rakshit served as the Paid Media Lead at Aeropost, where he was instrumental in enhancing the company's digital advertising efforts. Before that, he worked as an Advertising Specialist at Amazon, where he honed his skills in managing complex PPC campaigns and optimizing search engine marketing performance. Rakshit's earlier experience includes roles as a RISL at Treebo Hotels and a Marketing Consultant at SGN Entertainment Pvt. Ltd., where he gained valuable insights into the hospitality and entertainment industries.

Academic Background
Rakshit holds a Bachelor's degree in Mechanical Engineering from the prestigious Indian Institute of Technology (IIT), Bombay. His academic achievements include being a consistent Dean's List honoree and actively participating in various extracurricular activities.

Areas of Expertise

• Paid search (Google Ads, Bing Ads) optimization and campaign management

• Social media advertising (Facebook, Instagram, LinkedIn) strategy and execution

• Programmatic advertising and digital media buying

• Performance analysis and attribution modeling

• Cross-channel marketing integration and campaign orchestration

• Data-driven decision making and ROI-focused campaign optimization

Professional Impact
During his tenure at Aeropost, Rakshit has played a pivotal role in driving significant growth in the company's digital marketing efforts. He has successfully implemented innovative strategies that have resulted in a 25% increase in customer acquisition and a 30% improvement in return on advertising spend. Rakshit's analytical mindset and data-driven approach have earned him recognition within the industry as a trusted PPC marketing expert.

Conclusion
With his extensive experience, deep industry knowledge, and a strong track record of delivering exceptional results, Rakshit Manage is a valuable asset to any organization seeking to optimize their digital marketing performance and drive sustainable growth. His passion for data-driven decision making and his commitment to continuous improvement make him an invaluable addition to any marketing team.