Rakshit Ravindranathan

Community Manager
Bengaluru, Karnataka, India

Professional Overview

Rakshit Ravindranathan is an experienced Community Manager with a strong background in social media, content strategy, and digital marketing. He is skilled in building and nurturing engaged online communities, developing impactful content, and driving measurable business outcomes.

Experience Summary

Current Role

Community Manager at LinkedIn (October 2023 - Present)

• Responsible for managing and growing LinkedIn's global online community, engaging members, and fostering meaningful interactions

• Developing and implementing comprehensive community strategies to increase user participation, retention, and brand loyalty

• Producing high-performing content that resonates with the target audience and aligns with the company's marketing objectives

• Analyzing community metrics and user insights to inform content planning and continuous platform optimization

Career Progression

Associate Creator Manager at LinkedIn (January 2022 - October 2023)

• Managed a portfolio of top-performing content creators, providing strategic guidance and support to drive audience growth and engagement

• Developed and executed successful influencer marketing campaigns, resulting in increased brand awareness and lead generation

• Collaborated cross-functionally with the content, product, and marketing teams to identify new opportunities and optimize campaign performance

Social Media Community Manager at Garena (August 2020 - January 2022)

• Responsible for building and managing the brand's social media communities across multiple platforms, including Facebook, Twitter, and Instagram

• Crafted engaging content and campaigns that drove significant increases in audience reach, engagement, and brand sentiment

• Monitored and responded to user inquiries and feedback, resolving issues and fostering strong community relationships

Social Media & Content Strategist at Sportskeeda (May 2019 - July 2020)

• Developed and executed social media strategies to grow the brand's online presence and reach

• Curated and published high-quality, audience-relevant content that consistently exceeded engagement benchmarks

• Leveraged data-driven insights to optimize content and campaign performance, leading to increased website traffic and revenue

Academic Background

Rakshit holds a Bachelor's degree in Business Administration from Amity University, Noida, where he graduated with distinction.

Areas of Expertise

• Community management and engagement

• Social media strategy and content creation

• Influencer marketing and creator partnerships

• Data analysis and performance optimization

• Cross-functional collaboration and stakeholder management

Professional Impact

• Spearheaded the launch of a successful influencer program at LinkedIn, resulting in a 25% increase in content engagement and a 20% boost in brand awareness

• Developed and implemented a comprehensive social media strategy for Garena that led to a 50% growth in the brand's online community and a 35% increase in website traffic

• Crafted high-performing content for Sportskeeda that consistently exceeded industry benchmarks for engagement, driving a 40% rise in website conversions

Conclusion

With a proven track record of driving impactful community strategies and delivering measurable business results, Rakshit Ravindranathan is a skilled Community Manager adept at leveraging his expertise in social media, content, and data analytics to help organizations strengthen their online presence, foster deeper customer relationships, and achieve their growth objectives.