Professional Summary

Professional Overview

Ralph Rijks is an accomplished marketing executive with over 15 years of experience driving growth and brand transformation across the consumer goods and retail industries. As the Chief Marketing Officer (CMO) at HelloFresh, he is responsible for leading the company's global marketing strategy, overseeing all brand and digital marketing initiatives, and fueling customer acquisition and retention efforts.

Experience Summary

Current Role

As the CMO at HelloFresh since February 2024, Ralph is spearheading the company's marketing efforts to solidify its position as a leader in the online meal kit delivery space. He is responsible for developing and executing data-driven marketing campaigns, optimizing the customer experience, and driving brand awareness and customer loyalty. Under his leadership, HelloFresh has achieved significant growth in its customer base and expanded its international presence.

Career Progression

Prior to joining HelloFresh, Ralph served as the Global VP Marketing - CMO at Zalando SE, where he led the company's marketing transformation and played a pivotal role in its expansion across Europe. He has also held several marketing leadership roles at HEINEKEN, including Marketing Manager for the Heineken®, Amstel®, and Juices brands. Earlier in his career, Ralph gained valuable experience in brand management and key account management at PepsiCo International and D.E MASTER BLENDERS 1753 / SARA LEE.

Academic Background

Ralph holds a Bachelor's degree in Business Administration from the University of Amsterdam, with a focus on Marketing and Brand Management.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Brand building and repositioning

• Digital marketing and e-commerce optimization

• Customer acquisition and retention

• Data-driven decision making

• Cross-functional team leadership and collaboration

Professional Impact

Throughout his career, Ralph has demonstrated a track record of driving significant business impact through his marketing expertise. At Zalando, he spearheaded the company's successful brand repositioning and digital marketing transformation, contributing to its rapid growth and expansion across Europe. As the CMO at HelloFresh, he has been instrumental in enhancing the company's brand awareness, improving customer acquisition and retention, and driving continued revenue growth.

Conclusion

With his extensive experience in the consumer goods and retail sectors, Ralph Rijks is a seasoned marketing leader with a proven ability to develop and execute transformative marketing strategies. As the CMO at HelloFresh, he is poised to further propel the company's growth and solidify its position as a market leader in the online meal kit industry.