Ralph Sorrentino is an accomplished sales executive with extensive experience in the media and entertainment industry. As the Vice President of Sales at Adweek, he leverages his deep expertise in client planning, brand solutions, and account management to drive revenue growth and foster strategic partnerships.
Experience Summary
Current Role
As the Vice President of Sales at Adweek, Ralph is responsible for overseeing the company's sales strategy and leading a team of sales professionals. He works closely with clients to develop and execute integrated marketing campaigns that deliver measurable results. Under his leadership, Adweek has consistently exceeded its sales targets and strengthened its position as a trusted advisor to industry-leading brands.
Career Progression
Prior to his current role, Ralph held various leadership positions within Viacom, where he served as the Vice President of Brand Solutions for Spike TV, Comedy Central, CMT, and TV Land. In this capacity, he was instrumental in developing innovative advertising solutions that aligned with the unique content and audience profiles of each network. Earlier in his career, Ralph held the role of Director of Client Planning and Senior Account Executive at MTV Networks, further refining his skills in client relations and strategic account management.
Academic Background
Ralph holds a Bachelor of Arts degree from the University of Delaware, where he majored in Communications and Marketing.
Areas of Expertise
- Sales strategy and revenue growth
- Client relationship management and partnership development
- Integrated marketing campaign development and execution
- Brand solutions and advertising solutions
- Media and entertainment industry expertise
Professional Impact
Throughout his career, Ralph has demonstrated a track record of driving exceptional results for his clients and employers. He has successfully launched numerous high-impact campaigns that have generated significant revenue and enhanced brand awareness. Ralph's ability to deeply understand client needs, coupled with his strategic thinking and innovative approach, has earned him a reputation as a trusted advisor in the media and entertainment industry.
Conclusion
With his extensive experience, proven leadership, and unwavering commitment to client success, Ralph Sorrentino is well-positioned to continue making a meaningful impact as the Vice President of Sales at Adweek. His expertise and passion for the industry make him a valuable asset to both the company and its clients.
