Rami Rihani

Acting Chief Marketing Officer

Professional Overview
Rami Rihani is an accomplished marketing professional with extensive experience leading high-impact campaigns and driving strategic business growth. As the Acting Chief Marketing Officer at IKEA, he is responsible for overseeing the company's comprehensive marketing strategy and initiatives across the region. Rami's expertise spans digital marketing, brand management, and B2C marketing, with a proven track record of delivering innovative solutions that enhance brand visibility and drive customer engagement.

Experience Summary

Current Role
As the Acting Chief Marketing Officer at IKEA, Rami is responsible for developing and executing the company's comprehensive marketing strategy in the region. In this role, he leads a team of marketing professionals to conceive and implement impactful campaigns that strengthen brand awareness, increase customer loyalty, and drive sales. Rami has been instrumental in spearheading digital transformation initiatives that have significantly improved the company's online presence and e-commerce capabilities, resulting in increased market share and revenue growth.

Career Progression
Prior to his current role, Rami held several senior marketing positions, including Senior Account Manager at Ogilvy, Marketing & Business Development Manager at Best Buy Vietnam Ltd., and Marketing Manager at AV MEA Ltd. In these roles, he demonstrated his ability to drive business growth, optimize marketing operations, and cultivate strong relationships with key stakeholders. Rami's diverse background and progressive career trajectory have equipped him with a well-rounded understanding of the marketing landscape and the skills necessary to lead high-performing teams.

Academic Background
Rami holds a Bachelor's degree in Marketing from the University of Jeddah, where he graduated with distinction. His academic achievements and specialized coursework in digital marketing and brand management have provided a solid foundation for his professional success.

Areas of Expertise

• Digital marketing and e-commerce strategy

• Brand management and positioning

• Integrated marketing campaign development

• Stakeholder management and cross-functional collaboration

• Data-driven decision making and performance optimization

Professional Impact
During his tenure at IKEA, Rami has spearheaded several transformative initiatives that have significantly improved the company's market presence and financial performance. He led the development and implementation of a comprehensive digital marketing strategy that increased the company's online sales by 35% year-over-year. Rami has also played a pivotal role in cultivating strong partnerships with influential industry leaders, further strengthening IKEA's brand recognition and customer loyalty.

Conclusion
Rami Rihani is a dynamic and results-driven marketing executive who has consistently demonstrated his ability to drive strategic growth and innovation. With his extensive experience, strong leadership skills, and deep understanding of the marketing landscape, Rami is poised to continue making a significant impact in his role as Acting Chief Marketing Officer at IKEA.