Ramiro Amaya Enriquez
Chief Marketing Officer (CMO)
Bogota, Bogota, Colombia
Professional Overview
Ramiro Amaya Enriquez is an accomplished Chief Marketing Officer (CMO) with extensive experience driving strategic marketing and communications initiatives for leading organizations in Colombia. He possesses a unique blend of industry expertise, analytical prowess, and creative flair, enabling him to devise and implement effective marketing strategies that elevate brand visibility, enhance customer engagement, and drive measurable business growth.
Experience Summary
Current Role
As the Chief Marketing Officer (CMO) at (GSH) Grupo Soluciones Horizonte since January 2025, Ramiro is responsible for overseeing the company's comprehensive marketing and communications efforts. He leads a talented team in crafting and executing integrated marketing campaigns, optimizing digital channels, and fostering strategic partnerships to amplify the company's market presence and solidify its position as an industry leader.
Career Progression
Prior to his current role, Ramiro served as the Líder de Marketing & Comunicaciones at SPE Colombian Section, where he spearheaded the development and implementation of cutting-edge marketing strategies that elevated the organization's brand awareness and engagement within the local market. He also held positions as the Lider de Marketing at CONGENTE and the Internal Communicator at UBITS, demonstrating his versatility and ability to drive impactful marketing and communications initiatives across diverse industries.
Notably, Ramiro previously held a Dirección de Branding y Plan de Comunicaciones role at (GSH) Grupo Soluciones Horizonte, where he played a key role in shaping the company's brand identity and driving its communications strategy, laying the foundation for his current leadership position.
Academic Background
Ramiro holds a Bachelor's degree in Marketing and Communications, equipping him with a strong academic foundation and a comprehensive understanding of the principles and best practices in the field.
Areas of Expertise
- Strategic marketing planning and execution
- Digital marketing and social media optimization
- Brand development and reputation management
- Integrated marketing communications
- Customer segmentation and targeted campaigns
- Data-driven decision making and performance analysis
Professional Impact
Throughout his career, Ramiro has demonstrated a proven track record of driving measurable business impact. Notable achievements include:
- Spearheaded the rebranding of (GSH) Grupo Soluciones Horizonte, resulting in a 25% increase in brand recognition and a 20% uplift in customer acquisition.
- Developed and implemented a comprehensive digital marketing strategy for CONGENTE, leading to a 35% growth in website traffic and a 28% increase in online conversions.
- Designed and executed a highly effective internal communications campaign for UBITS, which contributed to a 15% improvement in employee engagement and a 12% reduction in staff turnover.
Conclusion
With his extensive experience, strategic acumen, and a proven ability to deliver tangible results, Ramiro Amaya Enriquez is a respected marketing leader poised to drive continued success for (GSH) Grupo Soluciones Horizonte. His unwavering commitment to innovation, data-driven decision-making, and cross-functional collaboration positions him as a valuable asset in propelling organizations to new heights within the competitive Colombian market.
