Rand Owens
Experienced Vice President of Marketing with a Proven Track Record of Driving Growth
Professional Overview
Rand Owens is an accomplished Vice President of Marketing with over 14 years of experience leading successful marketing strategies and initiatives across diverse industries. He is currently the VP of Marketing at Nostra, where he is responsible for overseeing the company's overall marketing efforts, including brand development, digital marketing, content creation, and demand generation. Rand is also a contributing author at Social Media Examiner, where he shares his expertise in growth marketing and digital strategy.
Experience Summary
Current Role
As the VP of Marketing at Nostra, Rand is responsible for developing and executing the company's comprehensive marketing strategy to drive brand awareness, customer acquisition, and revenue growth. He leads a team of marketing professionals and collaborates cross-functionally to ensure seamless integration of marketing initiatives with the broader business goals. Under Rand's leadership, Nostra has experienced a significant increase in website traffic, lead generation, and customer conversions.
Career Progression
Rand's extensive marketing experience includes previous roles as the VP of Marketing at Polymer Search, where he was instrumental in driving the company's growth and market positioning. Prior to that, he served as the Director of Growth Marketing at Coefficient, where he developed and implemented successful strategies to accelerate the company's customer acquisition and revenue growth. Rand has also held leadership positions at Motive, NestOffer, and GetCompass, where he consistently demonstrated his ability to devise and execute effective marketing campaigns that delivered measurable results.
Academic Background
Rand holds a Bachelor's degree in Marketing from the University of California, Los Angeles (UCLA), where he graduated with honors.
Areas of Expertise
- Digital marketing strategy and execution
- Search engine optimization (SEO) and search engine marketing (SEM)
- Content creation and social media management
- Growth marketing and customer acquisition
- Brand development and positioning
- Cross-functional collaboration and team leadership
Professional Impact
Throughout his career, Rand has spearheaded numerous successful marketing initiatives that have contributed to the growth and success of the organizations he has been a part of. His contributions have included:
- Implementing a comprehensive digital marketing strategy that resulted in a 35% increase in website traffic and a 25% improvement in lead conversion rates at Nostra.
- Developing and executing a content marketing plan that drove a 50% increase in organic social media engagement and a 30% boost in email newsletter subscribers at Polymer Search.
- Leading the optimization of Coefficient's paid advertising campaigns, resulting in a 40% reduction in customer acquisition costs and a 25% increase in return on ad spend.
Conclusion
Rand Owens is a strategic and results-driven marketing leader with a proven track record of driving growth and success for the organizations he has served. With his comprehensive expertise in digital marketing, content creation, and growth hacking, Rand is well-positioned to continue making a significant impact in his current role at Nostra and as a contributing author at Social Media Examiner.
