Randa Jurdi

Marketing Director

Professional Overview
Randa Jurdi is an accomplished marketing professional with over 15 years of experience driving creative campaigns and innovative strategies for leading fashion and retail brands in the United Arab Emirates. As the Founder and Creative Director of R24 and the current Marketing Director at both Fashion Forward Dubai and BRAG DXB, Randa leverages her deep industry expertise and design acumen to deliver impactful, results-driven marketing solutions.

Experience Summary

Current Roles

• Founder & Creative Director, R24 (2006 - Present)

• Oversees all creative direction, brand development, and marketing strategy for this full-service creative agency

• Leads a team of designers, content creators, and digital specialists to deliver award-winning campaigns for clients in the fashion, retail, and luxury sectors

• Grew the agency from a boutique firm to a respected regional player, securing high-profile clients and expanding service offerings

• Marketing Director, Fashion Forward Dubai (2014 - Present)

• Responsible for developing and executing the marketing strategy for this leading fashion event, which showcases the work of regional designers

• Spearheaded the rebranding and repositioning of Fashion Forward Dubai, increasing event attendance by 25% and driving a 30% uplift in media coverage

• Cultivated strategic partnerships with regional and international brands, retailers, and influencers to amplify the event's reach and impact

• Marketing Director, BRAG DXB (2014 - Present)

• Oversees all marketing and communications initiatives for this innovative retail and lifestyle destination

• Implemented a content-driven digital strategy that increased website traffic by 35% and social media engagement by 40%

• Launched targeted campaigns that drove a 22% increase in footfall and a 15% uplift in tenant sales

Previous Experience

• Senior Art Director, Havas Worldwide (2010 - 2013)

• Played a pivotal role in the creative development and execution of campaigns for multinational clients in the fashion, luxury, and consumer goods sectors

• Collaborated with cross-functional teams to conceptualize and produce award-winning brand assets and content

• Freelance Art Director, Wunderman (2010)

• Provided creative direction and design expertise on various client projects, contributing to the agency's successful pitch conversions and project deliveries

• Graphic Design Intern, Ad Effects (2000 - 2001)

• Gained foundational experience in graphic design, brand development, and marketing campaign creation during this early-career internship

Academic Background
Randa holds a Bachelor of Fine Arts in Graphic Design from the American University of Beirut, where she graduated with distinction.

Areas of Expertise

• Fashion and retail marketing

• Brand strategy and visual identity development

• Integrated marketing campaign planning and execution

• Digital marketing and social media management

• Event marketing and experiential activations

• Creative direction and design leadership

Professional Impact

• Spearheaded the rebranding and repositioning of Fashion Forward Dubai, driving a 25% increase in event attendance and 30% uplift in media coverage

• Implemented a content-driven digital strategy for BRAG DXB that increased website traffic by 35% and social media engagement by 40%

• Led the growth and evolution of R24 from a boutique agency to a respected regional player, securing high-profile clients and expanding service offerings

Conclusion
Randa Jurdi is a visionary marketing professional with a proven track record of delivering impactful, award-winning campaigns that drive measurable results for her clients. Her deep industry expertise, creative vision, and proven leadership skills make her a valuable asset for organizations seeking to elevate their brand presence and customer engagement in the dynamic UAE market.