Randon McNeil
Director, Digital Merchandising | Springfield, Ohio, United States
Professional Overview
Randon McNeil is an accomplished digital merchandising leader with extensive experience in the retail industry. As the Director of Digital Merchandising at 7-Eleven, he is responsible for driving the company's online product presentation, promotions, and e-commerce initiatives. With a proven track record of success in digital merchandising, category management, and marketing, Randon has a strong focus on leveraging data-driven strategies to optimize customer engagement and drive business growth.
Experience Summary
Current Role
Randon currently serves as the Director of Digital Merchandising at 7-Eleven, a leading convenience store chain. In this role, he oversees the company's digital merchandising efforts, including website and mobile app content, online promotions, and e-commerce functionality. Randon is responsible for developing and implementing effective digital merchandising strategies that enhance the customer experience, increase sales, and align with the company's overall business objectives.
Career Progression
Prior to his current role, Randon held several progressive positions within the retail industry. He served as the Senior Manager of Digital Merchandising and Promotions at 7-Eleven, where he led the development and execution of digital merchandising initiatives that drove increased engagement and sales. Before that, he worked as a Digital Merchandising Manager at 7-Eleven, where he played a pivotal role in optimizing the company's online product presentation and promotions.
Earlier in his career, Randon held roles as an Associate Category Manager at Speedway LLC, where he managed the procurement, pricing, and marketing strategies for both general merchandise and beverage categories. He also gained valuable experience as a Marketing Analyst, responsible for analyzing customer data and developing targeted marketing campaigns.
Academic Background
Randon holds a Bachelor's degree in Business Administration from Mount Vernon Nazarene University, where he also actively participated in various extracurricular activities, including serving as the Intramural Chairman and a Student Blood Drive Coordinator for the American Red Cross.
Areas of Expertise
- Digital merchandising and e-commerce strategy
- Data-driven decision making and analytics
- Category management and product portfolio optimization
- Retail marketing and promotional campaign development
- Stakeholder management and cross-functional collaboration
Professional Impact
Throughout his career, Randon has consistently demonstrated his ability to drive measurable results. In his previous role as Senior Manager of Digital Merchandising and Promotions at 7-Eleven, he spearheaded the implementation of a new digital merchandising platform that increased online sales by 18% and improved customer engagement by 25%. Randon's innovative approach and data-driven insights have contributed to the company's overall digital transformation and enhanced its competitive positioning in the convenience store industry.
Conclusion
With his extensive experience in digital merchandising, category management, and retail marketing, Randon McNeil is a highly valuable asset to 7-Eleven. His proven track record of success, coupled with his strategic mindset and data-driven approach, make him well-positioned to continue driving digital innovation and enhancing the customer experience in his role as the Director of Digital Merchandising.
