Professional Summary

Professional Overview

Randy Brasche is a highly experienced B2B Fractional CMO and Product and Growth Marketing Consultant, with a proven track record of driving transformative marketing strategies and initiatives for leading technology companies. With over 20 years of industry expertise, he specializes in helping B2B organizations accelerate product adoption, optimize growth, and achieve their strategic business objectives.

Experience Summary

Current Role

As the B2B Fractional CMO and Product and Growth Marketing Consultant at Adaptive B2B Solutions, Randy is responsible for providing strategic marketing guidance and hands-on execution support to a portfolio of B2B technology clients. He leverages his deep expertise in product marketing, growth marketing, and go-to-market strategy to help organizations effectively position their solutions, build targeted demand generation campaigns, and implement data-driven optimization tactics.

Career Progression

Randy's impressive career journey includes senior marketing leadership roles at several prominent B2B technology companies. Prior to his current position, he served as the Vice President of Product Marketing and Growth Marketing at Folloze, Zignal Labs, and Euclid, where he spearheaded the development and execution of transformative marketing strategies that drove significant revenue growth and market share expansion.

Earlier in his career, Randy held the roles of Senior Director of Corporate Marketing at ServiceSource and Director of Product Marketing at Genesys and Active Reasoning. He also gained valuable experience in corporate communications and product marketing at Oracle and Informix Software (acquired by IBM).

Academic Background

Randy holds a Bachelor's degree in Communications from the University of California, San Diego, where he graduated with distinction.

Areas of Expertise

• B2B product marketing and go-to-market strategy

• Growth marketing and demand generation

• Data-driven marketing optimization

• Cross-functional alignment and collaboration

• Strategic planning and execution

• Marketing leadership and team management

Professional Impact

Throughout his career, Randy has consistently delivered measurable results for the organizations he has served. At Folloze, he played a pivotal role in positioning the company as a market leader in the B2B buyer engagement space, leading to a successful acquisition. At Zignal Labs, he spearheaded the development and launch of several groundbreaking product initiatives that drove a 30% increase in customer retention and a 25% improvement in marketing-generated pipeline.

Conclusion

With his deep expertise, strategic vision, and proven track record of success, Randy Brasche is a highly sought-after B2B Fractional CMO and Product and Growth Marketing Consultant. He is passionate about helping organizations leverage innovative marketing strategies and data-driven tactics to achieve their growth and market leadership objectives.