Rani Sonar

Assistant Vice President - Prepaid Cards Lead Product Manager

Professional Overview

Rani Sonar is an experienced financial services professional with a strong track record in product management, sales strategy, and business analysis. As the Assistant Vice President - Prepaid Cards Lead Product Manager at ICICI Bank, she is responsible for driving the development, launch, and continuous optimization of the bank's prepaid card portfolio.

Experience Summary

Current Role

In her current role at ICICI Bank, Rani is the Prepaid Cards Lead Product Manager - Assistant Vice President. She is responsible for overseeing the strategy, design, and implementation of the bank's prepaid card offerings. Key achievements include:

• Spearheaded the launch of three new prepaid card products, each tailored to the unique needs of target customer segments, resulting in a 15% increase in prepaid card revenue within the first year.

• Implemented data-driven decision-making processes, enabling the team to make informed choices about product features, pricing, and marketing strategies, leading to a 20% improvement in customer satisfaction scores.

• Fostered cross-functional collaboration, aligning the product, technology, and marketing teams to deliver seamless customer experiences, contributing to a 12% increase in prepaid card adoption.

Career Progression

Prior to her current role, Rani held several leadership positions in the banking industry, including:

• Credit Cards - Sales Planning & Strategy - Senior Manager at Axis Bank (2018-2021)

• Business Analyst (Corporate Banking Group) - Manager at IndusInd Bank (2015-2018)

• Programe Manager (Retail Asset) - Deputy Manager at Axis Bank (2013-2015)

• Credit Card - Portfolio Manager - Assistant Manager at Axis Bank (2010-2013)

• Credit Card Sales Support - Junior Executive at Axis Bank (2008-2010)

Throughout her career, Rani has demonstrated a deep understanding of the financial services industry, a strategic mindset, and the ability to drive measurable business impact.

Academic Background

Rani holds a Master's degree in Business Administration (MBA) from the prestigious Indian Institute of Management, Bangalore, with a specialization in Finance and Marketing.

Areas of Expertise

• Prepaid card product management

• Strategic product planning and development

• Customer-centric product design

• Data-driven decision making

• Cross-functional team leadership

• Financial analysis and reporting

Professional Impact

Rani's contributions have been recognized within the industry, as evidenced by her selection as a panelist at the annual Payments and Cards Conference, where she shared insights on emerging trends and best practices in prepaid card innovation.

Conclusion

With her extensive experience, strong analytical skills, and proven ability to deliver strategic initiatives, Rani is poised to continue driving the growth and success of ICICI Bank's prepaid card business. Her expertise, coupled with her passion for customer-centric product development, makes her a valuable asset to the organization.