Ranu Coleman

Head of US Marketing

Professional Overview
Ranu Coleman is an accomplished marketing executive with extensive experience driving brand growth and digital strategy across the retail, e-commerce, and consumer goods industries. As the Head of US Marketing at PatPat, she is responsible for leading the company's marketing efforts in the United States, leveraging her expertise in brand management, campaign development, and digital marketing to expand the brand's reach and engagement with customers.

Experience Summary

Current Role
As Head of US Marketing at PatPat, Ranu is responsible for developing and implementing the company's overall marketing strategy in the American market. She oversees a team of marketing professionals, collaborating closely with cross-functional partners to create and execute integrated campaigns that drive customer acquisition, retention, and brand loyalty. Under her leadership, PatPat has experienced significant growth in the US, with Ranu's data-driven approach and innovative marketing initiatives significantly contributing to the company's success.

Career Progression
Prior to her current role, Ranu held several senior marketing positions, including VP of Brand Marketing at Azazie, Inc., Marketing Director at ASD Global, and Global Brand Marketing Manager at Ariat International. She has a proven track record of driving measurable results, with a focus on leveraging digital and e-commerce strategies to reach and engage target audiences. Ranu's diverse background and ability to adapt to changing market conditions have been instrumental in her career progression.

Academic Background
Ranu holds a Bachelor of Arts degree in Marketing from the University of California, Berkeley. Her academic achievements and field-relevant education have provided a strong foundation for her successful marketing career.

Areas of Expertise

• Brand strategy and development

• Omnichannel marketing and campaign execution

• Digital marketing and e-commerce optimization

• Data-driven decision making and performance analysis

• Cross-functional collaboration and team leadership

Professional Impact
During her tenure at Azazie, Ranu played a key role in the company's rapid growth, implementing a comprehensive digital marketing strategy that resulted in a significant increase in online sales and customer engagement. At ASD Global, she spearheaded the launch of several successful product lines, leveraging her expertise in market research and product positioning to drive customer demand.

Conclusion
Ranu Coleman's extensive experience and proven track record in the marketing industry make her a valuable asset to any organization. With her strategic vision, data-driven approach, and ability to lead high-performing teams, she is well-positioned to continue driving the success of PatPat in the US market and beyond.