Raquel Henares

Founder | Mexico City, Federal District, Mexico

Professional Overview

Raquel Henares is an experienced marketing and retail executive with a strong track record of driving growth and innovation for leading brands in Mexico. As the Founder of SantoVecino, she leverages her expertise in brand management, customer experience, and digital transformation to create impactful solutions for her clients.

Experience Summary

Current Role

As the Founder of SantoVecino since 2019, Raquel is responsible for providing strategic marketing and retail consultancy to a diverse portfolio of clients. She works closely with her team to develop and implement tailored strategies that enhance brand positioning, optimize customer engagement, and drive sustainable business results.

Career Progression

Prior to founding SantoVecino, Raquel held several senior-level roles in the retail and marketing industry. She served as the Marketing and Retail Director at C&A México, where she was instrumental in strengthening the brand's presence and improving operational efficiency. Before that, she held the position of Marketing and Retail Director at Grupo Julio, S.A. de C.V., where she successfully led the company's marketing initiatives and retail strategies. Raquel's early career experiences include roles as an International Marketing Manager at Lavand and a Marketing Manager at INDUYCO, where she honed her skills in brand management and campaign development.

Academic Background

Raquel holds a Bachelor's degree in Marketing from the Universidad Autónoma Metropolitana in Mexico City. She has continued to expand her knowledge and skillset through various industry-specific training programs and certifications.

Areas of Expertise

• Brand strategy and positioning

• Retail operations and customer experience

• Digital marketing and e-commerce

• Team leadership and project management

• Data-driven decision making and analytics

Professional Impact

Throughout her career, Raquel has been recognized for her ability to drive transformative change and deliver impactful results. At C&A México, she led the successful implementation of a comprehensive digital strategy that resulted in a significant increase in online sales and customer engagement. At Grupo Julio, S.A. de C.V., she spearheaded the development of innovative retail concepts that improved the company's market competitiveness.

Conclusion

With her extensive experience, strategic mindset, and passion for innovation, Raquel Henares is well-positioned to continue making a significant impact in the marketing and retail industry. As the Founder of SantoVecino, she is dedicated to empowering her clients to achieve their growth objectives and maintain a competitive edge in the dynamic Mexican market.