Professional Role and Responsibilities
Rashi Elkinson is the Co-Founder and Executive Director of JSS Search Limited, a London-based recruitment firm specialising across multiple sectors including Technology, Finance, HR, Higher Education, and Procurement. Since its founding, JSS Search has leveraged the combined experience of over 100 years within its leadership team, with Rashi being a pivotal figure in the organisation’s strategy and operations, specifically responsible for Group Operations.
She has over two decades of recruitment experience, having commenced her career in 2000 at a global FTSE 250 recruitment business, where she gained foundational expertise. This longstanding industry tenure underpins her leadership role at JSS Search, where she oversees high-level recruitment strategy and client engagement across the UK, Europe, and the United States.
Industry Expertise and Sector Focus
JSS Search, under Rashi’s co-leadership, provides specialist recruitment services in the following domains:
- Technology and Data: The firm has a dedicated division specialising in Data Science, Artificial Intelligence (AI), and Machine Learning recruitment, offering both permanent and interim solutions.
- Finance: Targeting roles from newly qualified accountants to CFOs.
- HR: Providing tailored recruitment solutions with a strong customer-centric approach for both clients and candidates.
- Higher Education: Rashi leads this division as an internal diversity champion, ensuring the team is trained in inclusive hiring practices and unconscious bias awareness.
- Procurement: Offering bespoke recruitment services aimed at optimising environmental, ethical, and commercial outcomes for organisations.
Commitment to Diversity and Inclusion
Rashi Elkinson is recognised within JSS Search as the internal diversity champion. She actively drives training on inclusive hiring practices and works to raise awareness about unconscious bias among the recruitment teams. This focus is embedded at the organisational level, supporting clients with modern, equitable recruitment strategies, particularly within the higher education sector.
Network and Influence
- Rashi is a well-connected professional with over 500 LinkedIn connections, indicating a broad network in the recruitment and related industries across multiple geographies.
- She serves as a judge for the Inclusion In Awards 2025, reflecting recognised expertise and leadership in diversity and inclusion within the recruitment sector.
Company Overview and Market Position
JSS Search Limited is positioned as a high-achieving recruitment consultancy founded by industry experts with deep experience, collectively exceeding 100 years. The company operates with a customer-focused ethos, aiming to offer bespoke, sector-specific talent acquisition solutions that address commercial and ethical client goals.
- The company’s London headquarters is located at 3 More London – Riverside London, SE1 2RE.
- JSS Search operates with multiple specialist divisions under the leadership of key executives, with Rashi holding a central leadership and operational role.
This profile indicates Rashi Elkinson as an experienced recruitment strategist, operational leader, and diversity advocate within a well-established recruitment firm. Her senior role, extensive sector coverage, and commitment to inclusive hiring practices position her as a key decision-maker with strong influence on recruitment processes and client relationship management within JSS Search Limited.
