Rashmi Lohkna

Senior Analytical Lead, Retail | Gurugram, HR, India

Professional Overview

Rashmi Lohkna is a seasoned analytics professional with over 8 years of experience in the retail, consumer packaged goods (CPG), and fast-moving consumer goods (FMCG) industries. As the Senior Analytical Lead at Google, she is responsible for driving data-driven decision-making and strategic insights to support the company's retail business initiatives.

Experience Summary

Current Role

Rashmi currently serves as the Senior Analytical Lead, Retail at Google, a position she has held since January 2023. In this role, she leverages her expertise in data analysis, customer behavior modeling, and market trends to support the strategic growth and optimization of Google's retail business. Rashmi's key responsibilities include:

• Developing and implementing advanced analytics solutions to uncover customer insights and drive business performance

• Collaborating cross-functionally with product, marketing, and operations teams to translate data into actionable recommendations

• Leveraging predictive modeling and machine learning techniques to forecast market trends and identify new growth opportunities

• Delivering high-impact data visualizations and strategic insights to senior leadership to inform decision-making

Career Progression

Prior to her current role, Rashmi held the position of Analytical Lead, CPG and FMCG at Google from 2019 to 2023, where she successfully drove the digital transformation and data-driven strategy for the company's consumer goods clients. Before joining Google, Rashmi spent two years as a Senior Consultant at Fractal Analytics, where she designed innovative customer experience solutions for clients. She also held previous roles as a Customer Experience Designer and Software Development Engineer, further enhancing her diverse skill set.

Academic Background

Rashmi holds a Master's degree in Marketing from the prestigious Indian School of Business, where she specialized in data-driven marketing strategies and customer behavior analysis. She also earned her Bachelor's degree in Computer Science and Engineering from the Indian Institute of Technology, Kharagpur, showcasing her strong technical foundation.

Areas of Expertise

• Retail analytics and business intelligence

• Customer behavior modeling and segmentation

• Predictive analytics and forecasting

• Advanced data visualization and storytelling

• Cross-functional collaboration and stakeholder management

• Strategic planning and execution

Professional Impact

Throughout her career, Rashmi has consistently delivered exceptional results for her clients and employers. Some of her notable achievements include:

• Spearheading the development of a groundbreaking customer churn prediction model that enabled a leading CPG client to reduce customer attrition by 18%

• Designing and implementing a data-driven trade promotion optimization strategy that increased revenue by 12% for a major FMCG brand

• Leading a cross-functional team to create a comprehensive customer journey mapping framework, which improved customer experience and drove a 15% increase in customer loyalty

Conclusion

Rashmi Lohkna is a strategic and data-driven analytics leader who has demonstrated her ability to drive business impact across the retail, CPG, and FMCG industries. With a strong technical background, customer-centric mindset, and a talent for translating data into actionable insights, Rashmi is poised to continue making significant contributions in her current role at Google and beyond.