Professional Overview
Raunaq Kohli is an experienced marketing and brand partnerships executive with a demonstrated history of success in the technology and dating app industry. As the Director of Brand Partnerships & Experiences at Tinder and Match Group, he leverages his expertise in strategic marketing, brand building, and driving impactful partnerships to elevate brand recognition and user engagement.
Experience Summary
Current Role
In his current dual role as Director of Brand Partnerships & Experiences at Tinder and Match Group, Raunaq is responsible for developing and executing innovative brand partnership strategies to enhance the user experience and drive growth across the company's diverse portfolio of dating apps. He works closely with top-tier brands to conceptualize and deliver engaging, high-impact marketing campaigns that resonate with Tinder's global user base.
Career Progression
Raunaq has steadily progressed through various marketing leadership positions within Match Group over the past decade. He joined the company as a Marketing Manager for Tinder in India, quickly ascending to become the India Marketing Director, where he successfully led the brand's expansion and localization efforts in the market. Raunaq later took on the additional role of Head of Marketing for Hinge in India, further strengthening his expertise in the dating app space.
Academic Background
Raunaq holds a bachelor's degree from a leading university in India, where he specialized in Business Administration. His academic achievements, combined with his extensive industry experience, have equipped him with a well-rounded set of skills and a deep understanding of consumer behavior and marketing strategy.
Areas of Expertise
- Brand strategy and positioning
- Digital marketing and social media campaigns
- Influencer and partnership marketing
- Data-driven marketing optimization
- Cross-functional collaboration and team leadership
Professional Impact
During his tenure at Tinder and Match Group, Raunaq has spearheaded numerous impactful marketing initiatives that have driven significant growth and user engagement. Notable achievements include leading the localization and expansion of Tinder in the Indian market, resulting in a 45% increase in user base, and developing successful brand partnerships that elevated brand recognition and user experience.
Conclusion
With his proven track record of success, strategic mindset, and deep industry expertise, Raunaq Kohli is poised to continue driving innovative brand partnerships and marketing initiatives that unlock new growth opportunities for Tinder and the broader Match Group portfolio. His commitment to excellence and passion for the industry make him a valuable asset to the organization.
