Rav Rana

Chief Marketing Officer

Professional Overview

Rav Rana is an experienced Chief Marketing Officer with a proven track record of driving transformative marketing strategies and delivering measurable business impact. With over 25 years of industry expertise, he specializes in the gaming and entertainment sectors, leveraging data-driven insights to create impactful campaigns that engage target audiences and fuel business growth.

Experience Summary

Current Role

As the Chief Marketing Officer at Playnetic, Rav is responsible for developing and executing the company's comprehensive marketing vision. He oversees all branding, advertising, digital marketing, content creation, and customer engagement initiatives, ensuring seamless alignment with the organization's strategic objectives. Under his leadership, Rav has implemented innovative marketing programs that have contributed to Playnetic's market expansion and revenue growth.

Concurrently, Rav serves as a Marketing Business Development Consultant and Coach, providing strategic advisory services to clients in the gaming and entertainment industries. In this capacity, he leverages his extensive expertise to help organizations optimize their marketing operations, enhance customer experiences, and drive sustainable growth.

Career Progression

Prior to his current roles, Rav held several senior marketing positions within the gaming industry. As the Director of Marketing EMEA at Light & Wonder, he spearheaded the company's marketing strategy across Europe, the Middle East, and Africa, leading successful brand positioning and go-to-market initiatives that strengthened the company's market presence.

Earlier in his career, Rav served as the Director of Marketing and Head of Marketing at Scientific Games - Gaming, where he played a pivotal role in driving the company's marketing efforts and contributing to its market leadership. He has also held marketing roles at GDA, Punch Taverns, and Tanshare Ltd., steadily building his expertise and advancing his career in the industry.

Academic Background

Rav holds a Bachelor's degree in Business Administration from the University of Birmingham, where he developed a strong foundation in marketing, strategy, and business operations.

Areas of Expertise

Strategic marketing planning and execution

Brand development and positioning

Digital marketing and customer engagement

Data analytics and performance optimization

Cross-functional team leadership and collaboration

Marketing innovation and thought leadership

Professional Impact

Under Rav's strategic guidance, the marketing initiatives he has led have consistently delivered tangible business results, including:

Driving a 25% increase in customer acquisition and a 15% improvement in customer retention for a leading gaming company

Spearheading a successful rebranding campaign that elevated brand awareness and perception by 30% in target markets

Implementing data-driven marketing strategies that facilitated a 20% growth in revenue for a key client

Conclusion

With his extensive industry experience, proven marketing expertise, and a track record of delivering exceptional results, Rav Rana is a valuable asset to any organization seeking to enhance its marketing capabilities and drive sustainable growth in the dynamic gaming and entertainment sectors.