Ravi Santhanam

Group Head, CMO, Head-Direct to Consumer Business
Mumbai, Maharashtra, India

Professional Overview

Ravi Santhanam is an accomplished marketing and business leader with over 25 years of experience in the banking and telecommunications sectors. As the Group Head, CMO, and Head of the Direct to Consumer Business at HDFC Bank, he is responsible for driving the bank's overall marketing strategy, communications, and the expansion of its direct-to-consumer offerings.

Experience Summary

Current Role

In his current role at HDFC Bank, Ravi leads the bank's marketing efforts, oversees corporate communications, and spearheads the development of its direct-to-consumer business. He is instrumental in shaping the bank's brand identity, driving customer engagement, and implementing data-driven marketing initiatives to enhance the bank's competitive positioning and market share.

Career Progression

Ravi's career trajectory has been marked by progressive leadership roles and significant contributions to the organizations he has been a part of. Prior to his current position, he served as the CMO and Head of Corporate Communications, Liability Products, and Managed Programs at HDFC Bank. He also held senior-level positions at Vodafone, where he was the Chief Marketing Officer and the EVP & Head of Customer Value Management, Data/VAS/Terminals, and the UP East Circle.

Ravi's earlier experience includes serving as the Senior Vice President and Circle Head for the Wireless Business at Reliance Communications, as well as holding roles at ICICI Bank and Powergen.

Academic Background

Ravi holds a graduate degree in engineering, demonstrating his technical aptitude and ability to apply analytical thinking to business challenges.

Areas of Expertise

Ravi's expertise spans across marketing strategy, brand management, customer engagement, data analytics, and direct-to-consumer business development. He has a proven track record of driving digital transformation, implementing innovative marketing solutions, and fostering strong customer relationships.

Professional Impact

Throughout his career, Ravi has spearheaded several successful initiatives that have had a significant impact on the organizations he has been a part of. He has been instrumental in enhancing the brand positioning and market share of HDFC Bank, leading the development of data-driven marketing campaigns, and expanding the bank's direct-to-consumer offerings to better cater to the evolving needs of its customer base.

Conclusion

Ravi Santhanam is a seasoned marketing and business leader with a wealth of experience in the banking and telecommunications industries. His strategic vision, data-driven approach, and ability to drive innovation have positioned him as a valuable asset to HDFC Bank, as it continues to strengthen its market presence and deliver exceptional value to its customers.