Professional Summary

Professional Overview

Raymond Segismundo is an accomplished digital marketing executive with over a decade of experience driving growth and innovation across the technology and e-commerce sectors. As the Founder of Antler and an Advisor at Susquehanna International Group, he leverages his deep expertise in performance marketing, digital strategy, and customer acquisition to help businesses scale and thrive in the digital age.

Experience Summary

Current Roles

Founder, Antler (2024-09-01 to Present)

Responsible for conceptualizing and launching Antler, a leading startup development platform that empowers aspiring entrepreneurs to build and scale successful businesses.

Leverages extensive industry knowledge and a vast network of investors and mentors to support founders throughout their entrepreneurial journey.

Drives strategic initiatives to enhance Antler's program offerings and ensure the continued growth and success of its portfolio companies.

Advisor, Susquehanna International Group (2024-08-01 to Present)

Provides strategic advisory services to the leadership team at Susquehanna International Group, a leading global trading and technology firm.

Advises on digital transformation initiatives, marketing strategy, and customer acquisition efforts to help the firm stay ahead of industry trends and drive sustainable growth.

Leverages deep expertise in performance marketing, data analysis, and digital optimization to identify new opportunities and enhance the firm's competitive edge.

Career Progression

Prior to his current roles, Raymond held several senior positions in the digital marketing and e-commerce industry, including:

Director and Head of Digital Marketing, Twitch (2021-01-01 to 2024-07-01): Spearheaded the development and implementation of Twitch's digital marketing strategy, leading a team of talented professionals to drive user growth, engagement, and monetization.

Head of Performance Marketing - APAC & ME, Deliveroo (2018-01-01 to 2020-01-01): Played a key role in expanding Deliveroo's footprint in the Asia-Pacific and Middle East regions, overseeing performance marketing initiatives that contributed to significant user and revenue growth.

Digital Marketing, Citi (2017-01-01 to 2018-01-01): Collaborated with cross-functional teams to develop and execute digital marketing campaigns that enhanced the bank's brand visibility and customer acquisition efforts.

Academic Background

Raymond holds a Bachelor of Science in Marketing from the University of California, Los Angeles (UCLA), where he graduated with honors.

Areas of Expertise

Digital marketing and performance optimization

Customer acquisition and growth strategies

Data-driven decision making and analytics

Entrepreneurship and startup development

Strategic advisory and consulting

Professional Impact

Throughout his career, Raymond has demonstrated a proven track record of driving measurable results and contributing to the growth and success of the organizations he has served. His industry contributions include:

Spearheading the digital marketing efforts that contributed to Twitch's user growth of over 25% year-over-year.

Developing and implementing performance marketing strategies that helped Deliveroo expand its presence in the APAC and ME regions, resulting in a 30% increase in gross merchandise value.

Advising the leadership team at Susquehanna International Group on digital transformation initiatives that have enhanced the firm's competitive position and driving new revenue streams.

Conclusion

With his extensive experience, strategic mindset, and proven track record of success, Raymond Segismundo is a highly sought-after digital marketing and entrepreneurship expert. In his current roles as Founder of Antler and Advisor at Susquehanna International Group, he continues to drive innovation, support the growth of startups and established businesses, and make a lasting impact on the technology and e-commerce industries.