Rebecca Carr

Chief Marketing Officer

Professional Overview
Rebecca Carr is an accomplished Chief Marketing Officer with extensive experience driving strategic marketing initiatives and delivering measurable business impact. With a proven track record of success in the technology and telecommunications industries, she is known for her ability to develop and execute innovative marketing strategies that fuel growth and strengthen brand positioning.

Experience Summary

Current Role
As the Chief Marketing Officer at Billtrust, Rebecca is responsible for leading the company's global marketing efforts, including brand management, demand generation, digital marketing, and communications. Under her leadership, Billtrust has experienced significant increases in brand awareness, customer acquisition, and revenue growth.

Career Progression
Prior to her current role, Rebecca served as the Chief Marketing Officer at Tangoe, Masergy, and Avaya, where she spearheaded transformative marketing initiatives that drove market share gains and improved customer loyalty. She has also held senior marketing positions at CoStar Group, CenturyLink Technology Solutions, and Foxwoods Resort Casino, as well as a long tenure as Vice President of Global Marketing at Verizon Communications.

Academic Background
Rebecca holds a Bachelor of Science degree in Marketing from the University of Texas at Austin, where she graduated with honors.

Areas of Expertise

• Strategic marketing planning and execution

• Brand development and positioning

• Demand generation and lead management

• Digital marketing and social media optimization

• Marketing technology and data-driven decision making

• Cross-functional team leadership and collaboration

Professional Impact
During her tenure at Tangoe, Rebecca led the successful rebranding and repositioning of the company, resulting in a 25% increase in brand awareness and a 20% improvement in lead conversion rates. At Masergy, she spearheaded the development of a comprehensive content marketing strategy that drove a 35% increase in website traffic and a 28% boost in marketing-qualified leads.

Conclusion
With her extensive marketing expertise, proven track record of success, and collaborative leadership style, Rebecca Carr is a strategic and innovative Chief Marketing Officer who consistently delivers measurable results. She is committed to driving growth, enhancing brand reputation, and creating exceptional customer experiences for the organizations she serves.