Rebecca Davis

Professional Summary

Rebecca Davis is an accomplished marketing executive and brand strategist with over 15 years of experience driving impactful, data-driven marketing initiatives for leading retail and lifestyle brands. In her current role as Head of Marketing at Hey Jane, she is responsible for defining and executing the company's overall marketing strategy to drive brand awareness, customer acquisition, and revenue growth.

Professional Experience

Current Role

As Head of Marketing at Hey Jane, Rebecca is responsible for overseeing all aspects of the company's marketing function, including digital marketing, content strategy, brand partnerships, and campaign development. Under her leadership, the marketing team has delivered exceptional results, achieving a 30% year-over-year increase in web traffic and a 25% lift in customer acquisition. Rebecca's strategic vision and data-driven approach have been instrumental in strengthening Hey Jane's brand positioning and expanding its customer base.

Career Progression

Prior to her current role, Rebecca held several senior marketing and editorial positions at prestigious retail and lifestyle brands. As Head of Brand Marketing and Senior Director of Brand Marketing at Hey Jane, she led the development and implementation of the company's brand strategy, driving consistent messaging and visual identity across all customer touchpoints. Earlier in her career, Rebecca served as Editorial Director at ANN INC, where she spearheaded content creation and digital marketing initiatives for the Ann Taylor, LOFT, and Lou & Grey brands. She also founded her own consulting firm, Rally+Rise, where she provided strategic brand and marketing services to a diverse range of clients.

Education

Rebecca holds a Bachelor of Arts degree in Journalism from the University of Michigan, where she graduated with honors.

Areas of Expertise

• Brand strategy and positioning

• Omnichannel marketing campaign development

• Content creation and digital storytelling

• Customer segmentation and data-driven decision making

• Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Rebecca has demonstrated a proven track record of driving measurable results and industry impact. As the Founder and Director of Rally+Rise, she helped numerous clients enhance their brand visibility and marketing effectiveness, earning recognition as a thought leader in the industry. Her work has been featured in publications such as Forbes, Adweek, and Entrepreneur, further solidifying her reputation as a marketing and branding expert.

Conclusion

With her exceptional marketing expertise, strategic vision, and track record of success, Rebecca is poised to continue her trajectory as a dynamic and influential leader in the retail and lifestyle industries. Her passion for brand-building, coupled with her data-driven approach and collaborative leadership style, make her a valuable asset to any organization seeking to elevate its marketing presence and drive sustainable growth.