Professional Summary
Professional Overview
Rebecca Durivage-Jacobs is a seasoned digital commerce leader with a strong track record of driving innovation and growth in the athletic apparel industry. As the Global Digital Commerce Director at Nike, she is responsible for spearheading the company's digital transformation and enhancing its e-commerce capabilities to meet the evolving demands of consumers worldwide.
Experience Summary
Current Role
In her current role as the Global Digital Commerce Director at Nike, Rebecca is leading the company's efforts to optimize its digital sales channels and deliver exceptional omnichannel experiences for customers. She oversees the strategic development and implementation of Nike's e-commerce platforms, ensuring they are aligned with the brand's overall business objectives and consumer preferences. Under her leadership, the digital commerce team has achieved significant milestones, such as expanding the company's online presence in key markets and driving double-digit growth in digital sales.
Career Progression
Prior to her current role, Rebecca held various leadership positions within the athletic apparel industry. As the Director of Operations at Nike, she was instrumental in streamlining the company's supply chain and logistics, leading to improved efficiency and responsiveness. Earlier in her career, she served as a Product Manager II for Amazon Fashion's Private Brands, where she played a pivotal role in the development and successful launch of new product lines. Rebecca's previous experience also includes roles at Brooks Running and Moving Comfort, where she demonstrated her expertise in product management, merchandising, and field sales.
Academic Background
Rebecca holds a Bachelor of Science degree in Business Administration from the University of Oregon, with a concentration in Marketing and Entrepreneurship.
Areas of Expertise
- Digital commerce strategy and optimization
- Omnichannel customer experience design
- Athletic apparel product management and merchandising
- Supply chain and logistics management
- Cross-functional collaboration and team leadership
Professional Impact
During her tenure at Nike, Rebecca has spearheaded the implementation of innovative digital solutions that have enhanced the company's e-commerce capabilities and improved the overall customer experience. She has also played a pivotal role in driving the company's sustainability initiatives, aligning its digital operations with its commitment to environmental responsibility.
Conclusion
With her extensive experience in the athletic apparel industry and a proven track record of delivering impactful results, Rebecca Durivage-Jacobs is a strategic and visionary leader dedicated to driving the digital transformation of Nike's global e-commerce operations. Her expertise and commitment to excellence position her as a valuable asset in shaping the future of the brand's digital commerce landscape.
