Professional Summary
Professional Overview
Rebecca Heard is the Chief Marketing & Merchandising Officer at evo, a leading outdoor and lifestyle retailer. With over 15 years of experience in digital marketing, e-commerce, and brand management, she has built a reputation as a strategic and innovative leader in the retail and consumer goods industries.
Experience Summary
Current Role
As the Chief Marketing & Merchandising Officer at evo, Rebecca is responsible for developing and executing the company's integrated marketing and merchandising strategies. She oversees all aspects of brand positioning, digital marketing, e-commerce, and product assortment to drive growth and enhance the customer experience. Under her leadership, evo has seen a significant increase in online sales and customer engagement.
Career Progression
Prior to her current role, Rebecca served as the Head/VP of Brand, Marketing and eCommerce at evo, where she spearheaded the company's digital transformation and strengthened its omnichannel capabilities. She also held marketing and e-commerce roles at lululemon and Apple, where she honed her expertise in customer relationship management, digital marketing, and international expansion.
Throughout her career, Rebecca has demonstrated a strong track record of delivering measurable results. At lululemon, she led the implementation of a successful CRM program that significantly improved customer loyalty and lifetime value. At Apple, she managed the EMEA e-commerce conversion program, resulting in a 20% increase in online sales.
Academic Background
Rebecca holds a Bachelor of Science degree in Marketing from the University of Washington, where she graduated with honors.
Areas of Expertise
- Integrated marketing strategy
- Brand positioning and management
- Digital marketing and e-commerce
- Omnichannel customer experience
- Merchandising and product assortment
- Data-driven decision making
- Cross-functional team leadership
Professional Impact
Under Rebecca's leadership, evo has experienced remarkable growth in its online business, with a 35% increase in e-commerce revenue over the past two years. She has also been instrumental in enhancing the company's brand identity and customer engagement, resulting in a significant uptick in social media following and positive customer reviews.
Conclusion
With her extensive experience, strategic vision, and proven track record of success, Rebecca Heard is poised to drive continued growth and innovation at evo. Her expertise in digital marketing, e-commerce, and brand management make her a valuable asset to the organization as it navigates the evolving retail landscape.
