Professional Summary

Professional Overview

Rebecca Hinojosa is an accomplished marketing professional with extensive experience in the software development and entertainment industries. As the Head of Marketing at Evoke Projects, she is responsible for driving the company's marketing strategy, leading a team of marketing experts, and delivering impactful campaigns that drive business growth.

Experience Summary

Current Role

As the Head of Marketing at Evoke Projects since June 2024, Rebecca is responsible for overseeing the company's entire marketing function, including brand management, digital marketing, content creation, and event planning. She has played a pivotal role in strengthening Evoke Projects' market presence, increasing brand awareness, and generating a steady pipeline of qualified leads.

Career Progression

Prior to her current role, Rebecca held various marketing-related positions at Centaur Software Development Co., where she steadily advanced from a Marketing Executive to the Marketing Operations Team Leader. In this capacity, she successfully implemented innovative marketing strategies, optimized operational workflows, and contributed to the company's overall business growth.

Earlier in her career, Rebecca gained valuable experience in the entertainment industry, working as a Band Booker and Club Manager at Tarantula Music, as well as an Artist Manager at Vitaly Management. These roles allowed her to develop a deep understanding of event management, artist relations, and customer experience.

Academic Background

Rebecca holds a Bachelor of Business Administration from the University of Sydney, with a specialization in Marketing. During her studies, she consistently maintained a high academic standing and was recognized for her leadership skills and contributions to various student organizations.

Areas of Expertise

• Integrated marketing strategy development and implementation

• Digital marketing expertise, including SEO, social media, and content creation

• Event planning and execution for both B2B and B2C audiences

• Innovative brand positioning and identity management

• Effective team leadership and cross-functional collaboration

• Data-driven decision making and performance optimization

Professional Impact

At Evoke Projects, Rebecca has spearheaded several successful marketing campaigns that have significantly increased the company's visibility and market share. Her strategic leadership and data-driven approach have resulted in measurable improvements in lead generation, customer acquisition, and overall marketing ROI.

Additionally, Rebecca is an active member of the Australian Marketing Institute and has contributed to industry publications, sharing her insights and best practices with her peers.

Conclusion

With her proven track record of delivering exceptional marketing results, Rebecca Hinojosa is poised to continue driving Evoke Projects' growth and cementing its position as a market leader in the software development industry. Her versatile skill set, strategic mindset, and commitment to innovation make her a valuable asset to any organization seeking to enhance its marketing capabilities and achieve its business objectives.