Rebecca Otto, Founder
Professional Overview
Rebecca Otto is the Founder of The RKO Group, a leading sports and entertainment consulting firm based in Austin, Texas. With over 15 years of experience in the industry, she is a seasoned expert in talent marketing, media relations, and public relations, with a particular focus on the football sector.
Experience Summary
Current Role
As the Founder of The RKO Group, Rebecca is responsible for guiding the strategic vision and operations of the firm. She leverages her deep industry knowledge and extensive network to provide innovative solutions for her clients, helping them navigate the evolving sports and entertainment landscape.
Career Progression
Prior to founding The RKO Group, Rebecca held several high-profile roles within the sports and entertainment industry. She served as the Vice President of Talent Marketing and Media at Wasserman, where she oversaw the development and execution of successful marketing campaigns for some of the industry's top athletes and personalities. Before that, she held the position of Vice President of Public Relations for the Football division at Wasserman and ISE Worldwide, leading impactful media relations strategies for her clients.
Rebecca's earlier career experience includes roles at Octagon Football and the Cleveland Browns, where she honed her skills in event management, operations, and media relations. She also gained valuable experience working in the collegiate athletics department at the University of Texas and in the golf industry at the FedEx Kinko's Classic.
Academic Background
Rebecca holds a degree in Communications from the University of Texas at Austin, where she distinguished herself as a dedicated student and active participant in the university's athletics program.
Areas of Expertise
- Talent marketing and media relations
- Public relations and crisis management
- Sports and entertainment industry strategy
- Event planning and operations
- Client relationship management
- Strategic partnerships and business development
Professional Impact
Throughout her career, Rebecca has consistently delivered impactful results for her clients, earning a reputation as a trusted advisor and strategic partner. She has spearheaded numerous high-profile campaigns that have elevated the profiles of her clients and contributed to their overall success.
Conclusion
As the Founder of The RKO Group, Rebecca Otto continues to drive innovation and excellence in the sports and entertainment industry. With her deep expertise, strategic vision, and unwavering commitment to her clients, she is poised to lead her firm to new heights and leave a lasting impact on the industry.
