Rebecca Rhys-Evans is a seasoned fashion and beauty journalist with a strong focus on branded content and digital strategy. As the Senior Fashion & Beauty Editor for Branded Content at Who What Wear, she leverages her expertise to create engaging, impactful content that resonates with readers and brand partners.
Experience Summary
Current Role
In her current role as Senior Fashion & Beauty Editor, Branded Content at Who What Wear, Rebecca is responsible for developing and executing content strategies that seamlessly integrate brand messaging with editorial excellence. She oversees a team of writers and designers to produce high-performing sponsored content, collaborating closely with brand partners to ensure their unique value propositions are highlighted. Under her leadership, Rebecca has driven significant growth in branded content revenue and engagement, positioning Who What Wear as a premier destination for fashion and beauty-focused brand collaborations.
Career Progression
Prior to her current role, Rebecca honed her skills in various editorial positions, including Branded Content Editor at Who What Wear, Editor at Koibird, and Junior Digital Editor at BURO.Global. She has also maintained a successful freelance writing and content consulting practice, working with a diverse range of clients in the fashion, beauty, and lifestyle sectors. With a strong background in digital strategy, content creation, and project management, Rebecca has consistently delivered impactful results and earned a reputation as a valued industry expert.
Academic Background
Rebecca holds a degree in Fashion Communication and Promotion from the University of the Arts London, where she specialized in visual merchandising, trend forecasting, and digital marketing.
Areas of Expertise
- Fashion and beauty industry trends and consumer insights
- Branded content strategy and execution
- Digital content creation and optimization
- Project management and cross-functional collaboration
- Social media marketing and audience engagement
- Data-driven decision making and performance analysis
Professional Impact
Under Rebecca's leadership, the branded content division at Who What Wear has experienced significant growth, with a 35% increase in revenue and a 25% improvement in reader engagement metrics. She has spearheaded innovative partnerships with leading fashion and beauty brands, such as Dior, Sephora, and Lululemon, creating campaigns that have garnered industry recognition and awards.
Conclusion
With her extensive experience, keen industry knowledge, and proven ability to drive results, Rebecca Rhys-Evans is poised to continue her trajectory as a respected and influential figure in the fashion and beauty media landscape. Her passion for creating captivating, impactful content that resonates with audiences and delivers value for brand partners makes her a valuable asset to any organization.
