Rebecca Scanlan

Director Business Analytics

Professional Overview
Rebecca Scanlan is an accomplished Business Analytics leader with over 20 years of experience driving strategic data-driven initiatives across the retail and software industries. In her current role as Director of Business Analytics at Constant Contact, she oversees the development and implementation of innovative analytics solutions that empower the organization to make data-informed decisions and enhance customer experiences.

Experience Summary

Current Role
As the Director of Business Analytics at Constant Contact, Rebecca is responsible for leading a team of talented data analysts and engineers. She spearheads the development and deployment of advanced analytics platforms, enabling the company to uncover valuable insights, optimize marketing campaigns, and drive business growth. Under her leadership, the analytics team has delivered significant improvements in customer retention and revenue generation.

Career Progression
Prior to her current role, Rebecca held various leadership positions at Constant Contact, including Senior Manager and Manager of Customer Analytics. She played a pivotal role in transforming the company's approach to data-driven decision-making, implementing cutting-edge analytics solutions and fostering a data-centric culture. Before joining Constant Contact, Rebecca gained valuable experience in the retail industry, serving as an Implementation Project Manager, Manager, and Senior Technical Trainer at Micros Retail Systems and Celarix, Inc.

Academic Background
Rebecca holds a Bachelor of Science in Business Administration with a concentration in Finance and Marketing from the University of Massachusetts, Amherst. She is known for her continuous pursuit of professional development, actively participating in industry conferences and workshops to stay at the forefront of emerging analytics trends and best practices.

Areas of Expertise

• Business analytics and data-driven decision-making

• Customer behavior analysis and segmentation

• Marketing campaign optimization and performance measurement

• Retail analytics and supply chain optimization

• Cross-functional collaboration and team leadership

Professional Impact
During her tenure at Constant Contact, Rebecca has spearheaded several high-impact initiatives that have transformed the company's analytics capabilities. She led the implementation of a comprehensive customer data platform, enabling the organization to gain a deeper understanding of its customer base and deliver personalized experiences. Additionally, she has overseen the development of predictive models and dashboards that have significantly improved the company's ability to forecast customer churn and identify new revenue opportunities.

Conclusion
With her extensive expertise in business analytics, Rebecca Scanlan is a strategic leader who leverages data-driven insights to drive innovation and deliver measurable results. In her current role at Constant Contact, she continues to push the boundaries of analytics, empowering the organization to make informed decisions and maintain a competitive edge in the rapidly evolving software industry.