Rebecca Sites
Marketing Manager, Bob Mills Furniture
[LinkedIn Profile](http://www.linkedin.com/in/rebecca-sites-50190981)
Professional Overview
Rebecca Sites currently holds the position of Marketing Manager at Bob Mills Furniture, a well-established home furnishings retailer headquartered in Oklahoma City, Oklahoma. With her office based in Oklahoma City, she plays a pivotal role in driving the company's marketing initiatives across a multi-state retail operation.
Rebecca graduated from Oklahoma State University, signifying a strong educational foundation relevant to her professional responsibilities. Her LinkedIn and professional directories confirm consistent tenure with Bob Mills Furniture and a focus on marketing strategy and execution within the organization.
Company Profile: Bob Mills Furniture
- Headquarters: 3600 W Reno Ave, Oklahoma City, Oklahoma, 73107, United States
- Website: [bobmillsfurniture.com](https://www.bobmillsfurniture.com)
- Founded: 1971
- Ownership: Privately held, same ownership since founding
- Number of Locations: 10 (across Oklahoma, Texas, and Kansas)
- Employees: 501–1000
- Revenue: $50 Million to $100 Million annually
- Industry: Furniture retail (SIC Code: 5712 | NAICS Code: 449110)
- Distribution Center: Major facility in Fort Worth, Texas
- Recent Expansion: Opened a 116,000-square-foot distribution warehouse and retail showroom in Schertz, Texas (ninth Texas location, as reported June and December 2024).
The company is recognized for its high-quality, affordable furniture and a consistent emphasis on exceptional customer service. The retailer offers comprehensive solutions for living rooms, dining rooms, bedrooms, and mattresses. Bob Mills Furniture leverages proprietary in-store experiences like the “BedMatch” system to personalize mattress shopping and differentiate from competitors.
Recent Initiatives & Marketing Programs
In October 2024, under the direction of the executive team and guided by the marketing department, Bob Mills Furniture launched a notable corporate social responsibility campaign in partnership with the Susan G. Komen Foundation. During the “Friends and Family” event (October 7–14, 2024):
- For every customer who used the BedMatch system, the company pledged to donate $15 to the Susan G. Komen Foundation for breast cancer research.
- Each participant also received a $15 gift card.
- The campaign ran across all store locations, directly supporting community health causes while driving in-store engagement and brand goodwill.
This partnership and event positioning align closely with Bob Mills Furniture’s broader commitment to community engagement and cause-driven marketing.
Team Structure & Key Colleagues
Rebecca works within a retail organization characterized by a substantial, regionally distributed team. Key roles directly relevant to her marketing activities include:
- Brayden Dyson: Manages Bob Mills’ flagship store operations in Oklahoma City, coordinating sales and buying.
- Jose Baeza: Sales Manager, collaborating on cross-functional marketing and sales campaigns.
- Additional staff in system administration, sales hosting, buyer merchandising, and furniture sales—forming the operational backbone that supports wide-scale marketing events.
Strategic Insights
Rebecca Sites, as Marketing Manager, is positioned at the center of regional brand strategies spanning digital, in-store, and community initiatives. Her role likely emphasizes multichannel campaign management, product and retail promotions (e.g., BedMatch, Friends and Family sales), and partnerships with non-profits. Given recent expansion and ongoing brand campaigns, she represents a key stakeholder for partnerships involving content syndication, direct mail, technology integration, or other marketing solutions targeted at growing regional furniture retail business.
Rebecca’s academic and professional trajectory indicates strength in building integrated marketing programs that support both revenue growth and brand reputation objectives for a prominent, expanding furniture retail chain.
