Rebecca Steinfeld

Content Management & Strategy Professional
Seattle, Washington, United States

Professional Overview

Rebecca Steinfeld is an experienced content management and strategy professional with a background spanning digital health, non-profit, and consulting sectors. She excels at developing and executing content-driven initiatives that drive measurable business impact.

Experience Summary

Current Role

Content Management & Strategy, Medsien (2021-Present)

• Responsible for overseeing all content-related activities, including content planning, creation, optimization, and performance tracking

• Collaborates cross-functionally to align content strategy with broader business objectives and user needs

• Leads a team of content specialists to produce high-quality, engaging content that resonates with the target audience

• Implements data-driven content management practices to continually improve content effectiveness and ROI

Independent Consultant, RSSF Consulting (2018-Present)

• Provides content strategy, content management, and digital marketing consulting services to a diverse client base

• Helps organizations develop and execute content roadmaps that support their overarching business goals

• Conducts content audits, user research, and competitive analyses to inform content optimization efforts

Career Progression

Volunteer Coordinator, Alliance for Gun Responsibility (2018)

• Managed a team of volunteers to support the organization's community outreach and advocacy initiatives

• Organized and led volunteer training sessions to ensure consistent messaging and effective program delivery

Co-Founder & Producer, Homefront Chronicles (2011-2016)

• Co-founded a non-profit organization that provided storytelling and media production services to military families

• Produced a series of documentary films that captured the experiences of military spouses and their families

Independent Consultant, Consulting (2004-2012)

• Provided content strategy, digital marketing, and project management consulting services to a range of clients

• Helped organizations develop and implement content-driven digital marketing campaigns to reach their target audiences

Research Associate/Project Coordinator & Business Development Associate, Program for Appropriate Technology In Health (PATH) (2001-2003)

• Supported research and project management initiatives for the global health non-profit organization

• Assisted with business development efforts, including proposal writing and client relationship management

Project Manager, OnHealth Network Company/WebMD (2000-2001)

• Managed the development and launch of new digital health content and tools for the company's online platform

Senior Producer, HealthTalk.com (1999-2000)

• Oversaw the production of interactive health and wellness content for the company's website

Project Manager & Research Assistant, The RAND Corporation (1997-1999)

• Contributed to research projects and managed various administrative tasks for the non-profit research organization

Academic Background

Rebecca holds a Bachelor of Arts degree in Communication Studies from the University of California, Los Angeles (UCLA).

Areas of Expertise

• Content strategy and management

• Digital marketing and campaign execution

• Project management and cross-functional collaboration

• Non-profit program development and operations

• Research and data analysis

Professional Impact

• Drove a 25% increase in organic website traffic and a 15% improvement in content engagement metrics for Medsien through data-driven content optimization

• Developed and launched a successful storytelling and media production program for military families at Homefront Chronicles, reaching over 10,000 individuals

• Provided strategic consulting services that helped clients achieve their content and digital marketing goals, leading to numerous long-term engagements and referrals

Conclusion

With her extensive experience in content management, digital marketing, and non-profit operations, Rebecca is a versatile professional who excels at delivering measurable results for her clients and employer. She is committed to continually expanding her expertise and using her skills to drive meaningful impact within the industries she serves.