Rebecca Winston

Senior Director, Media & Analytics

Professional Overview
Rebecca Winston is a seasoned marketing and analytics professional with over 10 years of experience driving data-driven strategies and delivering impactful campaigns. As the Senior Director of Media & Analytics at Casper, she oversees a team responsible for developing and executing integrated media plans, while leveraging advanced analytics to optimize performance and drive business growth.

Experience Summary

Current Role
In her current role as Senior Director of Media & Analytics at Casper, Rebecca is responsible for leading a team of media and analytics specialists to plan, implement, and measure the effectiveness of the company's marketing initiatives across various channels. She works closely with cross-functional stakeholders to develop holistic strategies that align with Casper's overarching business objectives, and she utilizes her expertise in data analysis and insights generation to inform data-driven decision-making.

Career Progression
Prior to her current role, Rebecca held several positions at Casper, including Director of Marketing Analytics and Marketing Director. Before joining Casper, she gained valuable experience as a Brand Group Director and Associate Brand Group Director at Horizon Next, where she collaborated with clients to develop integrated brand strategies and media plans. Earlier in her career, Rebecca served as a Brand Strategy Supervisor and Senior Strategist at Horizon Media, as well as an Assistant Media Planner at GroupM Direct.

Academic Background
Rebecca holds a Bachelor of Arts degree in Communications from the University of Pennsylvania, where she graduated with honors.

Areas of Expertise

• Integrated marketing strategy and campaign execution

• Media planning and optimization across traditional and digital channels

• Advanced data analytics and insights generation

• Cross-functional collaboration and stakeholder management

• Team leadership and talent development

Professional Impact
During her tenure at Casper, Rebecca has played a pivotal role in driving the company's marketing and analytics efforts. Under her leadership, the media and analytics team has consistently exceeded performance targets, resulting in significant increases in brand awareness, customer acquisition, and customer lifetime value. Rebecca's expertise in leveraging data to inform strategic decision-making has been instrumental in Casper's ability to adapt to changing market conditions and consumer behaviors.

Conclusion
With her comprehensive experience, data-driven mindset, and collaborative leadership style, Rebecca Winston is a valuable asset to the Casper team. She is committed to continuing to drive innovation and deliver measurable results that contribute to the company's overall success.