Rebekah Tilley, M.A.

Assistant Vice President for Communication and Marketing

Professional Overview
Rebekah Tilley is an accomplished communication and marketing professional with over a decade of experience in the higher education sector. As the Assistant Vice President for Communication and Marketing at the University of Iowa Center for Advancement, she leverages her expertise in strategic communication, brand management, and digital marketing to enhance the institution's visibility and engagement with key stakeholders.

Experience Summary

Current Role
In her current position, Rebekah is responsible for developing and executing comprehensive communication and marketing strategies that support the Center for Advancement's goals and initiatives. She oversees a team of talented professionals who are dedicated to creating compelling content, managing digital platforms, and fostering strong relationships with alumni, donors, and community partners. Under her leadership, the Center's communication and marketing efforts have achieved significant milestones, including a 20% increase in social media engagement and a 15% rise in online donations.

Career Progression
Prior to her current role, Rebekah served as the Director of Marketing and Communication at the University of Iowa, where she spearheaded the implementation of a university-wide branding initiative that resulted in a 30% improvement in brand recognition and a 25% increase in enrollment inquiries. Earlier in her career, she held communication roles at various higher education institutions, contributing to the development of innovative digital strategies and the enhancement of stakeholder engagement.

Academic Background
Rebekah holds a Master of Arts degree in Communication Studies from the University of Iowa, where she specialized in strategic communication and digital media. She is a dedicated lifelong learner and actively participates in professional development opportunities to stay abreast of industry trends and best practices.

Areas of Expertise

• Strategic communication and marketing

• Brand management and positioning

• Digital marketing and social media

• Stakeholder engagement and relationship building

• Project management and team leadership

Professional Impact
Rebekah's leadership and contributions have been recognized within the higher education community. She has presented at national conferences on topics such as data-driven marketing and the integration of communication strategies across diverse institutional units. Additionally, she serves on the board of directors for the Council for Advancement and Support of Education (CASE), where she advocates for innovative approaches to communication and marketing in the sector.

Conclusion
With her extensive experience, proven track record of success, and commitment to excellence, Rebekah Tilley is a valuable asset to the University of Iowa Center for Advancement. Her innovative mindset, strategic thinking, and collaborative approach position her as a leader in the field of higher education communication and marketing, driving positive impact for the institution and its stakeholders.