Professional Summary
Professional Overview
Reda Guermas is the Co-Founder and Chief Technology Officer (CTO) of NoBid, a leading adtech company based in Pleasanton, California. With over 13 years of experience in the technology industry, Reda has established himself as a seasoned engineering leader and expert in the ad technology space.
Experience Summary
Current Role
As the Co-Founder and CTO of NoBid, Reda is responsible for leading the company's technology strategy and overseeing the development of its innovative adtech solutions. He is instrumental in driving the company's technical vision, managing the engineering team, and ensuring the delivery of high-quality, scalable products that cater to the evolving needs of the industry.
Career Progression
Prior to co-founding NoBid, Reda held several senior engineering roles, including VP of Engineering - Ad Tech at Future plc, Architect at Technorati Media, and Principal Software Engineer at Nextag. He also gained valuable experience as a Technical Lead for the Marketing Infrastructure team at Nokia. Throughout his career, Reda has demonstrated a proven track record of successfully leading complex technology projects, driving innovation, and delivering measurable business impact.
Academic Background
Reda holds a Bachelor's degree in Computer Science, where he specialized in software engineering and adtech-related technologies. His strong academic foundation, coupled with his practical industry experience, has enabled him to become a well-rounded and highly-skilled technology leader.
Areas of Expertise
Reda's areas of expertise include:
- Adtech and programmatic advertising
- Cloud-based infrastructure and scalable system design
- Data analytics and business intelligence
- Agile software development methodologies
- Team leadership and technical project management
Professional Impact
During his tenure as VP of Engineering - Ad Tech at Future plc, Reda led the successful development and implementation of a next-generation ad serving platform, resulting in a significant increase in revenue and customer satisfaction. He has also been actively involved in industry conferences and events, sharing his insights and contributing to the advancement of the adtech sector.
Conclusion
With his wealth of experience, technical expertise, and proven leadership abilities, Reda Guermas is well-positioned to drive the continued growth and innovation at NoBid. As the company's Co-Founder and CTO, he is committed to leveraging the latest adtech technologies to deliver cutting-edge solutions that help clients optimize their digital advertising campaigns and achieve superior business outcomes.