Reggie Paquette

Performance Marketing Lead, B2C | San Francisco, California, United States

Professional Overview

Reggie Paquette is an experienced performance marketing professional with a strong track record of driving growth and digital marketing success for B2B and B2C organizations. As the Performance Marketing Lead at Codecademy, he is responsible for spearheading high-impact paid acquisition and digital marketing strategies to fuel the company's user growth and customer acquisition goals.

Experience Summary

Current Role

As the Performance Marketing Lead at Codecademy, Reggie is responsible for developing and executing comprehensive paid media campaigns across various digital channels, including search, social, programmatic, and affiliates. He leverages his expertise in data analysis, audience targeting, and campaign optimization to drive efficient and scalable customer acquisition for Codecademy's B2C offerings. Reggie also serves as a Marketing Consultant, providing strategic advisory and execution support to a diverse portfolio of clients through his own consulting firm, Paquette Marketing & Media.

Career Progression

Prior to his current role, Reggie held senior marketing positions at leading B2B technology companies, including Revealbot, Chili Piper, and ServiceTitan. In these roles, he was instrumental in building and scaling high-performing demand generation and lead nurturing programs, resulting in significant improvements in lead quality, conversion rates, and revenue growth. Reggie's early career experience includes positions as an Inbound Marketing Specialist and Manager at EYEMAGINE and ServiceTitan, where he honed his skills in content marketing, SEO, and marketing automation.

Academic Background

Reggie holds a Bachelor of Science degree in Marketing from the University of California, Berkeley, where he graduated with distinction.

Areas of Expertise

• Performance marketing and paid media strategy

• Demand generation and lead nurturing

• Digital marketing optimization and analytics

• Search engine marketing (SEM) and search engine optimization (SEO)

• Social media advertising and content marketing

• Marketing automation and CRM integration

• Cross-functional collaboration and team leadership

Professional Impact

Throughout his career, Reggie has consistently delivered measurable results for his clients and employers. At Revealbot, he spearheaded the development and launch of a new demand generation program that drove a 35% increase in qualified leads and a 25% improvement in lead-to-customer conversion rate. At Chili Piper, Reggie played a pivotal role in scaling the company's marketing initiatives, contributing to a 45% year-over-year growth in new customer acquisition.

Conclusion

With his extensive experience in performance marketing, digital strategy, and customer acquisition, Reggie Paquette is a strategic and results-driven marketing professional who is poised to drive continued growth and success for Codecademy and its clients. His deep expertise, coupled with his proven track record of delivering tangible business impact, make him a valuable asset in the ever-evolving digital landscape.