Reginald Vannurden
VP Brand / Executive Creative Director | New York, NY
Professional Overview
Reginald Vannurden is a seasoned creative professional with over a decade of experience in branding, content creation, and design. As the VP Brand / Executive Creative Director at Equinox, he leads a team of talented designers and strategists to develop innovative brand experiences that elevate the company's premium fitness and lifestyle offerings.
Experience Summary
Current Role
As the VP Brand / Executive Creative Director at Equinox, Reginald oversees all creative initiatives that shape the brand's visual identity and marketing campaigns. He collaborates closely with cross-functional teams to develop integrated brand strategies, digital experiences, and high-impact creative assets that drive engagement and client acquisition. Under his leadership, the brand has achieved significant growth, winning several industry awards for its compelling, visually-striking campaigns.
Career Progression
Prior to his current role, Reginald served as the Creative Director at Annex88, where he spearheaded the rebranding of several high-profile clients, resulting in increased brand recognition and market share. He has also held positions as an Associate Creative Director at Annex88, a Freelance Director/Creative Director at MATTE Projects, and an Art Director/Photographer at VICE Media, leveraging his diverse skill set to create impactful brand narratives and visual content.
Academic Background
Reginald holds a Bachelor of Fine Arts degree in Graphic Design from the Pratt Institute, where he graduated with honors and was recognized for his innovative design work.
Areas of Expertise
- Brand strategy and identity development
- Integrated marketing campaign creation
- Digital and experiential design
- Photography and visual storytelling
- Creative team leadership and mentorship
Professional Impact
Throughout his career, Reginald has been instrumental in driving award-winning campaigns for leading brands across various industries. His work has been recognized by prestigious organizations, including the Cannes Lions International Festival of Creativity, the One Show, and the Webby Awards, solidifying his reputation as a creative visionary who consistently delivers exceptional results.
Conclusion
Reginald Vannurden's impressive track record, combined with his passion for creating meaningful brand experiences, positions him as a dynamic and strategic Creative Director poised to drive continued success for Equinox and its clients. His unwavering commitment to excellence and his ability to inspire his team make him a valuable asset in the competitive landscape of the creative industry.
